Demand Generation & Lifecycle Marketing Manager

About the role

At Nscale, our Marketing team plays a critical role in driving the adoption and engagement of our sovereign AI cloud platform. We take a data-centric approach to connecting with our core audience, ensuring their needs are understood and reflected in our marketing strategies. We thrive on a culture of relentless innovation, ownership, and accountability, where every team member takes pride in their work and drives it with excellence and urgency. As an Nscaler, you'll build trust through openness and transparency, where everyone is inspired to do their best work. Come join the team and join us in building the technology that powers the future! This is a hands-on role for an adaptable growth generalist who wants to build demand programs in a fast-moving AI infrastructure company. As Demand Generation & Lifecycle Marketing Manager, you will help build and execute digital campaigns, nurture programs, ABM plays, and event-led demand initiatives that turn engagement from Nscale's enterprise and developer audiences into qualified pipeline. Reporting to the Senior Growth Marketing Lead, you'll work closely with Product Marketing, Sales, Content & Brand, Developer Marketing, Marketing Operations, Partnerships, Global Events, and technical subject matter experts to bring campaigns to market with speed, clarity, and commercial impact. The right person is commercially minded, resourceful, and comfortable operating in ambiguity. You can move quickly from idea to execution, build structure where it does not yet exist, and turn early campaign learnings into repeatable playbooks. This role is well suited to someone with B2B enterprise experience, strong lifecycle instincts, and the ability to manage multiple workstreams while learning quickly in a highly technical environment.

Responsibilities

• Support the development and execution of demand generation programs across new business motions, with a focus on enterprise and developer audiences.
• Plan, launch, and optimise integrated campaigns across email, paid media, content syndication, webinars, events, outbound sequences, retargeting, and other relevant channels.
• Build and optimise nurture journeys based on persona, funnel stage, product interest, engagement level, use case, intent, and account fit.
• Support ABM programs aligned to Nscale's account strategy, including campaign hypotheses, persona targeting, account segmentation, sales plays, and follow-up motions.
• Help define the campaign logic, engagement signals, and follow-up rules that move accounts through qualification, opportunity creation, and pipeline progression.
• Develop and brief key campaign assets, including emails, landing pages, ads, webinar copy, nurture content, sales sequences, and follow-up materials.
• Partner with Product Marketing, Content & Brand, and Developer Marketing to adapt messaging and technical narratives into campaign-ready assets.
• Partner with the Global Events team to build demand generation motions around conferences, webinars, executive roundtables, technical workshops, partner events, and field programs, including pre- and post-event campaigns, meeting-booking support, nurture, sales follow-up, and reporting.
• Support external agencies and vendors across content syndication, sponsored content, webinar promotion, campaign execution, and lead generation programs, with a focus on lead quality and conversion.
• Collaborate with the commercial team and Marketing Operations to ensure campaign engagement, intent signals, routing, scoring, handoff, and follow-up processes improve conversion.
• Use AI, martech tools, campaign data, sales feedback, and market signals to personalise campaigns, analyse performance, identify optimisation opportunities, and turn successful motions into repeatable playbooks.
• Build and maintain clear campaign plans, timelines, documentation, and stakeholder updates to keep execution on track.

Requirements

• 3-6 years of experience in demand generation, lifecycle marketing, campaign marketing, growth marketing, ABM, or a related B2B marketing role.
• Experience building, supporting, or optimising nurture programs, email campaigns, webinars, events, content syndication, or integrated marketing campaigns.
• Experience working in B2B technology, ideally in cloud, infrastructure, SaaS, AI, developer tools, or other technical product categories.
• Understanding of enterprise marketing motions, including multi-touch buying journeys, sales-led pipeline generation, and account-based engagement.
• Some experience market

Additional Information

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