Content & Channels Manager

Requirements

• Here at Primark, we want everyone to feel valued - so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:
• Digital Strategy & Platform Expertise: Extensive experience leading digital content and channel strategies, with strong knowledge of internal communication tools and corporate digital ecosystems.
• Governance & Standards Development: Proven ability to establish and manage content frameworks, tone of voice, and governance models that ensure consistency and quality across channels.
• Data-Driven Optimisation: Skilled in using analytics and insights to drive measurable improvements in engagement, adoption, and overall channel performance.
• Stakeholder & Partnership Management: Strong influencer with the ability to collaborate effectively across functions, senior leadership, and external partners to deliver aligned outcomes.
• Leadership & Capability Building: Demonstrated experience in leading, coaching, and developing teams, while building internal capability and reducing reliance on third parties.
• Innovative, Audience-First Mindset: Strategic, commercially aware, and curious about digital trends, with a passion for clear, engaging communication and delivering impactful colleague experiences.
• Does this sound like you? Great, because we can't wait to see what you'll bring. You'll be supported within a team of equally capable people, celebrating who you are and aiding you reach your potential. At Primark, we're excited about our future - and we're excited to develop yours.
• About Primark
• If you need any reasonable adjustments or have an accessibility request, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.
• All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss.
• #LI-Hybrid

Benefits

Additional Information

What You'll Do as Content & Channels Manager In your role, you'll collaborate with different people across a range of skillsets. Here's a flavour of your day-to-day: Digital Channel Ownership & Governance: Own and manage all internal digital channels (ZING app, Your Voice/Peakon, screens, email, career sites), establishing clear governance, standards, and alignment with brand, tone, and strategy. Global Editorial & Content Leadership: Lead the global content strategy and editorial calendar, ensuring high-quality, audience-first storytelling that drives engagement, advocacy, and awareness of business priorities. Content Standards & Cross-Functional Collaboration: Embed consistent content formats, workflows, and standards across markets while partnering with key functions (Brand, HR, Digital, Sustainability) to create impactful campaigns. Performance & Channel Optimisation: Drive continuous improvement in UX, accessibility, adoption, and engagement, using analytics and insights to optimise content, channels, and investment decisions. Strategic Partnerships & Integration: Collaborate with internal teams, platform owners, and external stakeholders to align messaging, leverage technology, and enhance the overall colleague communication experience. Leadership & Capability Building: Lead and develop the Content & Channels team, strengthening in-house content capability, improving ways of working, and reducing reliance on external agencies while maintaining high standards. What You'll Get People are at the heart of what we do here, so it's essential we provide you with the right environment to perform at your very best. Let's talk lifestyle: Let's talk lifestyle: Healthcare, pension, and potential bonus. 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria.

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