Sales & Marketing Cloud Administrator

Responsibilities

• Salesforce Platform Ownership & Administration
• Serve as the primary administrator for Sales Cloud and Marketing Cloud
• Configure and maintain system settings, permissions, user roles, and security controls
• Manage user onboarding, training, and ongoing support
• Ensure system performance, stability, and scalability
• Support system implementation plus ongoing system enhancements and post-implementation optimization
• Campaign Execution, Email Marketing & Journey Automation
• Own the end-to-end development and deployment of marketing campaigns within Marketing Cloud
• Assist with building, QA, and launch email marketing campaigns including segmentation, dynamic content, and personalization
• Train and support Digital Marketing Team and Field Marketers with email marketing campaign launches including segmentation, dynamic content, and personalization
• Design, build, and optimize automated customer journeys in Journey Builder, including:
• Trigger-based and behavioral journeys
• Lifecycle marketing (onboarding, retention, re-engagement)
• Lead nurture programs
• Implement audience segmentation and targeting strategies using data extensions and CRM data
• Optimize campaigns through A/B testing, performance analysis, and continuous iteration (subject lines, content, timing, targeting)
• Ensure campaigns are delivered accurately, on time, and aligned with business objectives
• Data Management, Integrations & Governance
• Maintain data quality, structure, and hygiene across platforms
• Manage data imports, synchronization, deduplication, and segmentation
• Ensure accurate data mapping between Sales Cloud, Marketing Cloud, and integrated systems
• Manage integrations with third-party tools and internal platforms
• Establish and maintain data governance standards and documentation
• Reporting, Analytics & Optimization
• Build and maintain dashboards and reports to track:
• Campaign performance and engagement
• Lead flow and pipeline contribution
• Conversion and attribution insights
• Translate data into actionable insights for marketing and leadership teams
• Identify opportunities to improve campaign effectiveness, personalization, and automation
• Compliance, Privacy & Best Practices
• Ensure compliance with email marketing regulations (CAN-SPAM, GDPR where applicable)
• Manage consent, preference centers, suppression lists, and unsubscribe processes
• Monitor email deliverability, sender reputation, and engagement health
• Stay current on Salesforce releases and marketing automation best practices
• Cross-Functional Collaboration & Support
• Act as a liaison between Marketing, Sales, Operations, IT, and external vendors
• Troubleshoot system issues and perform root cause analysis
• Support vendor coordination, integrations, and platform enhancements
• Document processes, workflows, and system configurations
• Qualifications & Experience
• Required
• Bachelor's degree in Marketing, Business, Information Systems, or related field (or equivalent experience)
• 3+ years of hands-on experience administering Salesforce Sales Cloud and/or Marketing Cloud
• Proven experience building and deploying email campaigns and automated journeys
• Strong experience with Journey Builder, Email Studio, and Automation Studio (or comparable tools)
• Experience with audience segmentation, personalization, and lifecycle marketing
• Strong understanding of CRM data structures, lead management, and marketing automation
• Experience supporting cross-functional stakeholders
• Preferred
• Salesforce certifications (e.g., Salesforce Administrator, Marketing Cloud Administrator, Email Specialist)
• Experience in multi-location or high-volume campaign environments
• Familiarity with APIs, integrations, and data synchronization
• Experience with attribution tools, call tracking, or CDPs
• Skills & Competencies
• Strong technical aptitude with the ability to translat

Benefits

Additional Information

Work Location: Hybrid Model / Kent, WA Office (3 days a week - Relocation required) The Salesforce Marketing & Sales Cloud Administrator is the system owner responsible for the administration, configuration, optimization, and ongoing support of the company's Salesforce ecosystem. This role plays a critical part in scaling marketing and communication efforts by owning Salesforce Administration across Sales and Marketing Cloud for Marketing, M&A, and Recruiting teams including but not limited to overseeing vendor partners, user management, platform utilization and support, governance, reporting, campaign execution and marketing automation, hands-on development of email campaigns and automated customer journeys within Marketing Cloud. Supporting a multi-location network of 85+ brands, this role ensures systems are reliable, scalable, compliant, and aligned with business goals including lead generation, conversion, retention, and customer experience. This position partners closely with Marketing, Operations, IT, Analytics, Recruiting, and M&A teams to translate business needs into scalable technical solutions.

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