Marketing Analytics Manager

About the role

Redwood Software is the leading orchestration platform for the autonomous enterprise, driving business transformation at the lowest total cost of ownership. Redwood empowers organizations to intelligently automate and orchestrate mission-critical business and IT processes across complex ERP, hybrid cloud, data and emerging agentic AI systems. Through its SaaS-first automation fabric-with AI embedded across the automation lifecycle-Redwood accelerates the path to autonomous operations. Backed by 30 years of experience and trusted by more than 50% of the Fortune 50, Redwood helps organizations unlock human potential to focus on innovation, growth and what's next. CORE VALUES One Team. One Redwood Make Your Own Weather Obsess over Customer Success Work the Problem Be Curious Own the Outcome Respect Each Other

Responsibilities

• Analytics Strategy & Ownership
• Own the end-to-end marketing analytics strategy, including defining KPIs, establishing reporting frameworks, and standardizing measurement approaches across the funnel
• Establish and govern a consistent source of truth for marketing performance across channels, segments, and funnel stages
• Define success metrics tied to pipeline, revenue, and campaign performance in partnership with marketing leadership
• Own the roadmap and prioritization for marketing analytics reporting and insights
• Proactively identify trends, risks, and opportunities within marketing data and recommend actionable strategies
• Operate independently in a fast-paced, evolving environment, proactively identifying opportunities and driving analytics initiatives forward
• Pipeline & Performance Insights
• Monitor marketing pipeline performance and provide insights for weekly pipeline calls and leadership reviews
• Analyze funnel conversion, campaign effectiveness, and channel performance to identify optimization opportunities
• Support board-level reporting through data preparation, storytelling, and executive-ready insights
• Deliver ad hoc analysis on campaigns, channels, and strategic initiatives
• Conduct, synthesize, and present complex data analysis to support strategic decision-making and executive discussions
• Own and continuously optimize the opportunity generation model used for marketing target setting, including assumptions around conversion rates, pipeline coverage, and sales cycle dynamics
• Dashboarding & Reporting (Ownership & Adoption)
• Define reporting requirements and ensure outputs align with business needs and decision-making workflows
• Partner with BI and analytics engineering teams to deliver intuitive, actionable dashboards
• Ensure dashboards are widely adopted, trusted, and effectively used by stakeholders across the organization
• Continuously refine reporting based on feedback and evolving business priorities
• Cross-Functional Partnership
• Act as a strategic partner to marketing, sales, and operations teams
• Align data, business goals, and execution across stakeholders
• Communicate complex data insights clearly and effectively to both technical and non-technical audiences
• Influence decision-making through data-driven recommendations and clear storytelling
• Data Governance & Alignment
• Partner with RevOps and data teams to ensure data quality, consistency, and alignment across systems
• Validate reporting outputs and maintain stakeholder confidence in data accuracy
• Identify gaps in data availability and drive improvements in data coverage and reliability
• Advanced Analytics
• Partner with technical teams on attribution modeling and customer journey analysis
• Leverage advanced analytics to better understand channel impact and optimize marketing investment
• YOUR EXPERIENCE
• 8+ years of experience in marketing analytics, business intelligence, or a related field
• Strong understanding of marketing funnel metrics, pipeline tracking, and campaign performance analysis
• Proven ability to translate data into strategic insights and business recommendations
• Experience working with marketing automation and CRM platforms (e.g., Salesforce, Marketo, Google Analytics)
• Experience working with dashboards and reporting tools (e.g., Tableau, Power BI, Qlik)
• Strong stakeholder management and

Additional Information

OUR MISSION At Redwood, we empower our customers with lights-out automation for their mission-critical business processes.

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