Product Analytics Manager

Responsibilities

• Define and track product KPIs across the user lifecycle, including feature adoption, conversion and engagement
• Analyze cross-platform user behavior (web, mobile, CTV) to identify opportunities to improve discovery and conversion
• Partner with Product to evaluate feature performance and prioritize enhancements
• Identify friction points in user journeys and recommend solutions to improve conversion and revenue
• Collaborate cross-functionally to support and execute conversion-focused initiatives
• Design and analyze A/B tests to optimize product experiences and improve purchase completion
• Develop dashboards and reporting to monitor product performance and funnel metrics
• Leverage Adobe Analytics and large-scale behavioral datasets (via SQL) to generate actionable insights on user engagement, content performance, and conversion
• Partner with Data Engineering and Data Implementation teams to improve tracking, data quality, and analytics reliability
• Present insights and recommendations to inform product strategy
• 5+ years of experience in product analytics, preferably within media, entertainment, streaming or digital commerce
• Strong hands-on experience with Adobe Analytics (required)
• Advanced proficiency in SQL for large-scale data analysis (required)
• Experience with cloud data platforms (e.g. Databricks, Snowflake, Redshift)
• Experience analyzing user engagement, content performance, and conversion funnels within subscription or transactional business models
• Proven experience with A/B testing and experimentation frameworks
• Experience with data visualization tools (e.g., Tableau, Looker)
• Strong storytelling skills with the ability to communicate insights to both technical and non-technical audiences
• Additional Information
• Salary range: $110,000 - $130,000 (bonus-eligible)

Benefits

Additional Information

We're looking for a strategic and data-driven Product Analytics Manager to advance our streaming and ticketing platforms, driving audience growth and revenue. This role will lead analytics initiatives that enhance content discovery, improve conversion, and optimize the end-to-end streaming and ticketing experience. You'll partner closely with Product, Content, Marketing, and Engineering teams to translate data into insights that inform product decisions, improve customer experiences, and accelerate growth & monetization.

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