Global Social Media Manager

About the role

Goodway Group is one of AdAge's 2025's BEST PLACES TO WORK ! As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined with a start-up feel. With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger's Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards and a certified service partner to The Trade Desk. *We are only accepting candidates outside of the US* Please only apply if you reside outside of the US* Priority for those who live in Brazil, Colombia, Mexico, and Peru. The Channel Manager - Social is responsible for delivering high-quality paid social activation across assigned clients. This role owns day-to-day execution, optimization, and performance management across social platforms, ensuring campaigns align to approved media plans, enterprise standards, and evolving channel best practices. Channel Managers operate as hands-on execution leaders and trusted client partners, translating strategy into precise social activation. They work under the guidance of the Channel Director - Social and support the development of Social Coordinators.

Responsibilities

• Social Execution & Performance Ownership
• Execute and optimize paid social campaigns across platforms and formats
• Own in-platform setup, including audiences, bidding, pacing, creative rotation, and measurement alignment
• Monitor performance and adjust investment based on efficiency and effectiveness goals
• Ensure activation adheres to enterprise standards, brand safety, and data quality requirements
• Support adoption of new features, formats, and automation workflows
• Lead complex and HVC paid social campaigns, acting as the paid social extension for client teams
• Client & Strategy Partnership
• Partner with Client Strategy to ensure social activation mirrors approved plans
• Translate performance data and creative insights into optimization recommendations
• Participate in client conversations as an execution authority
• Surface risks, opportunities, and platform changes proactively
• Lead client paid social conversations, serving as the primary subject matter expert and strategic authority on social platforms, activation, and performance
• Channel Collaboration & Capability Building
• Support Social Channel Managers and Coordinators through task guidance and QA
• Contribute to documentation, testing efforts, and evolving activation standards
• Collaborate with Analytics to support learning and optimization
• Responsible for mentoring and supporting assigned channel managers and coordinators in their channel growth
• Champion knowledge sharing across the paid social team, proactively distributing platform updates, best practices, test learnings, and performance insights to drive collective expertise and consistency
• What You Bring
• Bachelor's degree in marketing, advertising, business administration, or a related field is preferred
• 5+ years of experience in paid social or performance media activation
• Hands-on experience across major social platforms
• Strong analytical and problem-solving skills
• Experience presenting performance insights and creative learnings to clients
• Ability to mentor and support junior team members
• Check us out at www.goodwaygroup.com to learn more!

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