Senior Manager, Integrated Marketing

Responsibilities

• Tentpole Campaign Strategy & Execution
• Develop compelling consumer-facing programming that turns major shopping moments into high-engagement Ibotta experiences
• Partner with Creative to develop campaign visuals, messaging, and channel-specific assets that drive app opens, offer redemptions, and Consumer delight
• Track, measure, and continuously optimize campaign performance
• Client Activations & CPG Revenue
• Lead the strategy and deployment of co-branded activations with top CPG partners, ensuring their brand goals and Ibotta's Saver experience are both served
• Bring innovative, first-of-kind activation ideas to the table and provide concepts that make CPG brand partners want to invest more with Ibotta
• Partner with Sales and Account Management to support key client renewals and upsells by developing marketing programs that demonstrate clear ROI
• Serve as a marketing thought partner to CPG brands, helping them understand how Ibotta's owned channels can amplify their campaigns
• Cross-Functional Execution & Operations
• Collaborate across Creative, Product, Lifecycle, and Revenue teams to align campaign priorities and deliver seamless execution
• Build and maintain scalable campaign processes that allow the team to move fast without sacrificing quality
• Embrace and uphold Ibotta's Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency & A good idea can come from anywhere

Requirements

• 5-7+ years of marketing experience, with a proven background in integrated marketing, brand partnerships, or CPG/retail media
• Demonstrated experience developing and executing tentpole or seasonal campaigns with measurable business impact
• Experience working directly with brand or client partners
• A proven ability to generate fresh, innovative campaign ideas and build stakeholder buy-in around them
• Proven project management skills
• Sharp written and verbal communication; you know how to tailor a message for a Saver, a CPG brand, and an executive
• Detail-oriented, highly organized, and energized by a fast-paced environment
• Experience in a rewards, loyalty, or consumer platform environment preferred
• Familiarity with CPG incremental lift measurement and Retail Media performance metrics preferred
• Background in paid media or content marketing preferred
• Bachelor's degree in Marketing, Business, or related field preferred
• About Ibotta ("I bought a...")
• Additional Details:
• This position is located in Denver, CO and includes competitive pay, flexible time off, benefits package (including medical, dental, vision), Employee Stock Purchase Program, and 401k match. Denver office perks include paid parking, snacks, and occasional meals.
• Ibotta is an Equal Opportunity Employer. Ibotta's employment decisions are made without regard of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status.
• Applicants must be currently authorized to work in the United States on a full-time basis.
• Applicants are accepted until the position is filled.
• For the security of our employees

Benefits

Additional Information

Ibotta is seeking a Senior Manager of Integrated Marketing to own two areas of our consumer marketing engine: seasonal tentpole moments and co-branded client activations. This is the role where big ideas meet flawless execution, and where your work directly influences revenue from Ibotta's top CPG partners. You'll dream up innovative campaign concepts, pitch them internally and to brand partners, and then bring them to life across our owned channels. If you love the intersection of creative strategy, brand collaboration, and measurable business impact, this role was built for you. This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States. Not based in Denver? We will offer a relocation bonus to help make your move to the Mile High City a smooth one.

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