Sales Activation Executive

About the role

PPG: WE PROTECT AND BEAUTIFY THE WORLD™ Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. To learn more, visit www.ppg.com and follow @PPG on X. The PPG Way 2030 We are customer champions Proactive. Bold. Trustworthy. Everything we do starts with our customers. We listen, move fast and don't stop until we solve their biggest challenges. When our customers win, we all grow. We act with purpose and speed Agile. Data-driven. Empowered. We take smart risks to stay ahead of the competition. We work proactively with agility, using quality data to develop solutions that create value. We are excellent operators Productive. Collaborative. Accountable. No matter our role, we identify problems, take ownership and always bring solutions. We are both proactive and responsive to drive continuous improvement and deliver results. We support our frontline, the faces of PPG to our customers. We compete to win Future-focused. Driven. Ambitious. We are passionate about growing our business and winning with our customers. We deliver results, embrace new technologies and leverage agility and speed as strengths. We are PPG proud Strong. United. Passionate. We work safely, act with integrity and value our diverse perspectives. We celebrate achievements and take pride in the positive impact we create together to protect and beautify the world. At PPG we use AI in the hiring process to make the process more efficient. AI tools do not make hiring decisions. You can learn more by going to https://careers.ppg.com/us/en/candidate-resources . PPG provides equal opportunity to all candidates and employees. We offer an opportunity to grow and develop your career in an environment that provides a fulfilling workplace for employees, creates an environment for c

Responsibilities

• Digital, social media and E‑commerce Activation
• Plan and accomplish digital campaigns and social media activities to build brand awareness and create leads.
• Lead e‑commerce activation, working with Sales and Distributors to grow online engagement and order conversion.
• Brand & Market Activation
• Implement brand guidelines, manage digital branding and selective PR activities.
• Support on‑ground activation: roadshows, technical workshops, product demos.
• Improve dealer activation (garage branding, co‑branding with distributors, event support such as launches, customer days, distributor conferences).
• Product & Portfolio Support
• Support new product launch activation (online and offline).
• Coordinate Price, SKU, and Order Form management.
• Manage POSM and marketing materials (localization and deployment).
• Run Promotion for customer (BS, IG) and loyalty program to push sales, not only distributors
• Sales Support & Business Analytics
• Analyze Forecast vs. PO vs. Actual Sales (In / Out) and distributor sell‑through performance.
• Prepare sales dashboards, insights, and action‑oriented reports for the Sales team to support decision‑making.
• Work with Sales to propose focus SKUs, promotions, and activation actions.
• Distributor Capability Building & Market Intelligence
• Help distributors to evolve from "Order Taker" to "Brand Ambassador" through tools, content, and activation programs.
• Collect market intelligence, competitor insights, and customer feedback to close the loop between market, Sales, and Product.
• Manage customer relationships, engaging them in value-added activities.

Requirements

• Bachelor's degree in Business Administration, Marketing, Economics, or related fields
• 2-5 years of experience in Sales, Marketing, Trade Marketing, or Activation (preferably in FMCG, Automotive, or Coatings industry)
• Additional certifications in Digital Marketing, Data Analysis, or E-commerce is a plus
• Experience with digital marketing, social media, and e-commerce platforms
• Experience researching and generating leads with an ability to interpret sales data and provide insights
• Good command of English (both written and spoken)
• #LI-Onsite

Additional Information

You will drive digital marketing, sales activation, and data-based sales support by leading digital campaigns and social media deployment. You will also drive e-commerce activation and work with Sales and Distributors to create leads, enhance online engagement, and convert orders. Additionally, you will strengthen brand awareness through brand guideline implementation, PR and digital branding projects. You will participate in on-ground and dealer activation activities. These activities include roadshows, technical workshops, product demonstrations, garage branding, and co-branding with distributors. Additionally, you will support events like product launches, customer days, and distributor conferences. You will collaborate with regional teams on these activities. You will report directly to Business Manager, Refinish Vietnam based in Ho Chi Minh.

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