Digital Experience (UI/UX) Lead

Responsibilities

• Digital Experience Governance
• Digital Brand Stewardship: Act as the primary digital translator for the Brand and Creative Studio teams, ensuring that overarching brand narratives are successfully adapted into high-performing digital interfaces without overstepping core brand visual laws.
• Conversion-First Design Standards: Establish and champion digital-specific design standards that support strategic conversion goals while maintaining visual sophistication across all digital channels.
• Strategic Advisory: Act as the key functional advisor to Demand Generation and Digital Infrastructure on how to translate complex business objectives into user-centric, responsive digital blueprints.
• Digital Systems & Standards Oversight
• Global Experience Design System: Architect and maintain a comprehensive Digital Experience Design System (UI kits, master templates, and components) to ensure brand consistency and governance across web, email, social, and digital advertising templates.
• Technical Integrity: Ensure all digital designs are fully responsive, accessible (WCAG compliant), and optimized for technical performance.
• Infrastructure Alignment: Collaborate closely with the Digital Infrastructure lead to ensure all design blueprints are technically feasible within the CMS architecture prior to production handoff.
• Digital Marketing Strategy
• Experience Mapping: Design high-fidelity user journeys and wireframes for global websites, email systems, and multi-channel campaigns.
• Conversion Optimization: Partner with the Demand Generation Lead to architect visual journeys that realize the specific lead-gen logic and performance goals of integrated campaigns.
• Template Governance: Develop and maintain a library of "Master Templates" (Canva, Email, and Web) that empower content teams to produce high-quality assets within approved UX guardrails.
• Partnerships & Workflow
• Functional Integration: Serve as the "Experience Bridge" between Demand Generation and Digital Infrastructure. This role provides blueprints and mockups to Digital Infrastructure for technical vetting before they are moved into the Digital Delivery team for execution.
• Creative Synergy: Collaborate with Brand and Creative Studio leads to preserve global brand aesthetics while optimizing for the specific functional logic required for digital marketing platforms.
• Measurement & ROI
• Behavioral Analytics: Leverage UX analytics, heatmaps, and behavioral data to refine visual strategies and prove the ROI of improved user experiences.
• Iterative Optimization: Continuously refine digital components based on user feedback and performance data to maximize engagement across the global digital ecosystem.

Requirements

• Experience: 8+ years in UI/UX design, digital art direction, and experience design governance, preferably in a B2B or professional services environment.
• Technical Skills: Expert proficiency in Figma, Adobe XD, or other high-fidelity prototyping tools. Deep understanding of responsive design principles and mobile-first logic.
• Portfolio: A robust portfolio demonstrating a focus on user psychology, sophisticated visual logic, and scalable design systems.
• Mindset: A highly collaborative, standards-driven specialist mentality with the ability to lead functional design through influence.
• Bonus Skills
• Front-End Literacy: Basic working knowledge of HTML/CSS to facilitate high-level troubleshooting with development teams.
• AI Integration: Familiarity with leveraging AI tools for design prototyping, user testing, or workflow acceleration.
• Interactive Storytelling: Experience with advanced visual tools such as Maglr, Ceros, or Foleon to elevate digital visuals.
• What Success Looks Like
• A unified, high-performing Global Exp

Benefits

Additional Information

TYLin is a globally recognized, full-service infrastructure consulting firm committed to providing innovative, cost-effective, constructible designs for the global infrastructure market. With over 3,000 employees throughout the Americas, Asia, and Europe, the firm provides support on projects of varying size and complexity. Together, we enhance conventional designs with smarter, more resilient systems. We provide people with better mobility. We steward precious resources by finding more sustainable solutions. Job Summary The Digital Experience (UI/UX) Lead is a technical SME and strategic advisor who bridges the gap between high-level brand strategy and digital implementation. Serving as the "Experience Architect" across the Global Infrastructure brands of Sidara (TYLin, Introba, and Landrum & Brown), this individual ensures every digital marketing touchpoint-including web, social, email, and digital ads-is intuitive, conversion-optimized, and built with a deep understanding of responsive technical constraints. We are looking for a functional lead who creates journey-based digital blueprints and governs digital design standards to ensure our Digital Delivery team can execute with speed and brand precision. Responsibilities & Qualifications

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