Communications Manager I
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About the role
Job Description The Communications Manager plays a critical leadership role in shaping how employees across Broader Africa and in the Centre (SA) experience, understand, and connect to strategy, leadership, and our overall business culture. This is a layered approach: FirstRand Group messaging R&C messaging (in and out - when relevant) Broader Africa (pan-African) messaging Local (country specific) messaging The role is responsible for setting the internal communications and employee experience agenda across a complex, multi-brand, pan-African environment. The Communications Manager ensures that employees feel informed, aligned, recognised, and part of a connected Broader Africa community. With a strong focus on internal communications, employee engagement, and internal events, this role balances strategic leadership with hands-on delivery. It translates business strategy into clear, credible, and human communication that reflects our FirstRand values, and Broader Africa mindset - a high-performance culture, and commitment to its people - all while respecting local nuance across all bA countries. Hello, Future Communications Manager I Welcome to FNB, the home of the #changeables. We design for the shapeshifters and deliver products and services that make us incredibly proud of people that make it happen. As part of our talent team, you will be surrounded by unique talents, diverse minds, and an adaptable environment that lives up to the promise of staying curious. Now's the time to imagine your potential in a team where experts come together and ignite effective change. Are you someone who can: Internal Communications Strategy & Delivery: Develop and own the internal communications strategy aligned to organisational priorities, brand positioning, and people strategy. Bring the Employee Value Proposition (EVP) to life. Translate/elevate group, regional, and segment strategies into clear, engaging internal messaging. Create integrated communication plans for key initiatives, change programmes, leadership priorities, and rewards efforts. Manage all employee communications for bAs CEO and top Execs Ensure consistency of tone, messaging, and narrative across all internal communication channels, and staying true to the b A personality. Act as a trusted advisor to executives and other stakeholders across b A on internal messaging and engagement approaches. Drive engaging employee engagement initiatives that aim to build a sense of belonging and pride in the team. Drive marketing and communication support to Enablement Functions in the Broader Africa space Efficiently roll out group comms and manage the dissemination of relevant messages from RMB, FNB and FirstRand to target audiences across Broader Africa and International Have basic creative/design experience. Build a strong employee brand Executive & Leadership Communications: Have leadership capabilities and maturity to deal with stakeholders from C-suite to all levels of the business Partner with executives to shape internal messaging, including townhalls, connect sessions, leadership updates, organisational announcements, and moments of change. Draft, edit, and refine executive communications such as speeches, emails, scripts, talking points, presentations, and internal announcements. Provide counsel on message sequencing, audience segmentation, and communication timing. Support leadership visibility and authenticity through well-crafted, human-centred communication Content Creation & Channel Management: Own and manage internal communication channels (e.g. email communications, digital platforms, collaboration tools, online events, Sync channel usage, etc.). Create high-quality written and recorded content, including articles, announcements, podcasts, videos, campaign copy, toolkits, and internal campaigns. Brief and manage designers, videographers, photographers, and agency partners where required. Ensure communications are accessible, engaging, and appropriate for diverse audiences across Broader Africa. Briefing and working alongside design teams for all creative collateral for internal usage. Employee Experience & Engagement : Design and deliver employee experience initiatives that reinforce organisational culture, values, and purpose. Partner closely with HR and People teams on engagement, change, wellbeing, recognition, and culture-building initiatives. Use employee feedback, engagement data, and sentiment insights to continuously improve communication and event effectiveness. Champion a people-first approach that considers diverse employee needs across regions, roles, and contexts. nternal Events Leadership: Act as the internal event's "owner" for flagship internal events (e.g. townhalls, leadership forums, recognition events, employee milestones, year-end functions), working closely with the events team to manage logistics. Own the communication narrative, content, and experience design for internal events, in partnership with events teams
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