Senior Growth Marketing Analyst

About the role

The Growth Marketing Strategy & Analytics team sits at the center of the Cash App and Afterpay growth engines, shaping the strategy behind how marketing drives customer growth. We're a lean, consulting-style team embedded directly with our marketing partners. We stay flexible to work on the highest priority growth problems for the business, while also supporting the execution and optimization of our evergreen marketing program. As a Senior Growth Marketing Analyst, you'll be an analytical thought partner for our channel managers, working with them to build the infrastructure that makes performance marketing increasingly automated (building datasets, measurement approaches, agentic workflows, etc.) and pairing that work with high-leverage strategic contributions (identifying growth opportunities, influencing roadmaps, guiding investments, etc.). This is an exciting opportunity for someone who is equally energized by getting in the weeds as they are by zooming out on overall growth strategy. You Will Own analytics and reporting across a set of key growth marketing channels (e.g. paid media, CRM, referrals, etc.) Proactively identify performance trends and growth opportunities by analyzing audience, channel, campaign, and funnel data. Guide the forward-looking growth strategy and marketing roadmap in collaboration with our channel managers. Design and build agentic workflows that unlock self-serve insights for channel managers and automate routine reporting. Write the playbook for how we onboard and measure new experimental growth channels. Leverage and facilitate enhancements to our channel incrementality measurement methodologies (e.g. MMM, global holdout). You Have Typically requires a minimum of 3 years of related experience A strong understanding of growth levers for consumer products and how marketing drives acquisition, engagement, and long-term value. Experience measuring app and/or web marketing performance, with fluency in core growth metrics such as CAC, LTV, conversion, and retention. The ability to tell a clear story with data by connecting insights to concrete actions and recommendations. An ownership mindset: you surface opportunities, define a path forward, and see initiatives through. Comfortable writing SQL (without AI or an engineer doing it for you). Experience with data visualization tools such as Tableau, Mode, or Looker. Excitement to learn! Technologies We Use and Teach Snowflake Data visualization (e.g. Tableau, Mode, Looker) MMPs (e.g. Appsflyer) AI and automation tools (e.g. ChatGPT, Goose) We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page . Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future. To find a location's zone designation, please refer to this resource . If a location of interest is not listed, please speak with a recruiter for additional information. Zone A: $111,

Benefits

Additional Information

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 50+ million monthly active customers. We want to redefine the world's relationship with money to make it more relatable, instantly available, and universally accessible. Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We've been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.

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