Senior CRM Manager (m/f/d)

About the role

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At SIXT, we are rethinking how CRM works from the ground up - moving from manually operated campaigns toward an AI-powered agent network that handles segmentation, content, personalization, and orchestration autonomously. We are at the beginning of this journey, and we are looking for people who want to help build it. As (Senior) CRM Manager based in Lisbon, you will be part of a CRM team split between Lisbon and Munich and carry two distinct ownerships: you help build and evolve the agent infrastructure that powers CRM across the entire team, and you own the strategy and commercial results for a specific customer segment or goal. This is a role for someone who understands customers and numbers deeply, and who has the operational curiosity and AI drive to turn that understanding into systems that work without you in the loop. Sound like your kind of challenge? Join Team Orange. YOUR ROLE AT SIXT You own a customer lifecycle stage (e.g. first-time customers) or a strategic CRM goal (e.g. app adoption) end-to-end - setting the strategy, defining the segment approach, and being fully accountable for its commercial results You analyze customer behavior to identify when to reach out, through which channel, and with what message - grounding every decision in data and validating it through A/B testing You contribute to building the AI agent network that powers CRM operations across the team - designing the logic for segmentation, content generation, personalization, and orchestration so the system runs and improves autonomously You identify manual processes, understand their dependencies, and replace them with agents - the goal is a CRM operation where human effort goes into strategy, not execution You collaborate with CRM colleagues owning other strategic initiatives to identify synergies and ensure communication feels coherent across the full customer journey You work with Tech, Analytics, and Product to enrich the CRM data catalogue - better segmentation signals, richer personalization inputs, fewer blind spots YOUR SKILLS MATTER Experience You bring 3+ years in CRM, lifecycle marketing, or marketing strategy - ideally from a mobility, airline, or travel and hospitality company - and you can point to measurable outcomes you personally drove Customer & Analytical Understanding You read data to understand people, not just report numbers. You have a strong grasp of retention metrics - churn rate, CLV, engagement - and can trace them back to customer behavior and business impact Operational Curiosity You are drawn to understanding how things actually work beneath the surface - where data originates, how audience logic is constructed, what creates friction in the process - and you use that understanding to build better, faster, more autonomous systems AI Problem-Solving & Innovative Thinking You actively use AI coding and automation tools such as Claude Code to build real things - agents, pipelines, tooling - not just to speed up existing tasks but to replace them entirely with smarter systems. You think beyond the obvious solution and bring creative, unconventional ideas to the problems you take on Bias for Action You value speed over perfection. You start from an MVP, ship, measure, and iterate. You are energized by ambiguity and always looking for the next problem before being asked

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