Manager, Paid Media

Responsibilities

• Lead paid media strategy for key accounts across LATAM, with a focus on Mexico
• Manage and develop a team of media specialists: give clear feedback, delegate effectively, and create space for the team to grow
• Serve as the senior client point of contact: build strong relationships, anticipate needs, and lead strategic conversations
• Implement, monitor and report on campaign performance across multiple platforms and ensure results align with client business objectives
• Collaborate with specialist practices - SEO, Analytics, CRO, Influencer - to deliver integrated solutions when the client needs them
• Contribute to business growth: identify expansion opportunities within existing accounts and support pitches for new clients
• Stay current on paid media trends in Mexico and LATAM to bring relevant insights to the team and clients

Requirements

• Experience and knowledge:
• 5+ years of experience in digital paid media, with at least 2 years in a leadership or senior account management role
• Proficiency in Google Ads, Meta Ads, and at least one Programmatic platform (DV360, The Trade Desk, or similar)
• Experience managing mid-to-large budget accounts in the Mexican or Latin American market
• Solid understanding of business metrics: ROAS, CPA, LTV, attribution models
• Ability to lead teams, give direct feedback, and develop talent
• Executive communication in Spanish; intermediate-to-advanced English required
• Analytical thinking: you make decisions with data, not instinct
• Strong organization and time management in a fast-moving environment
• Mindset:
• Genuine curiosity. People who thrive at Brainlabs want to understand the why behind results, not just report them.
• Results orientation. You're not satisfied with "campaigns are live." You look for ways to improve.
• Ownership mentality. You treat your clients' budgets and accounts like they're your own. .
• And this is what success looks like in the role:
• You will live our culture code every day!
• Effective campaign creation and delivery metrics
• Internal targets/metrics on technology adoption and process optimisation met.
• You will hit our quality assurance metrics on all campaigns you lead.
• Client satisfaction targets being met (internal & external)
• Learning certifications created and met across the practice
• Actively managing workload of your delivery teams to maximise output.
• #LI-CO1
• What happens next?
• Please note that we will never ask you to transfer cash or make any other payment to us in order to apply for a role or to work for Brainlabs. Any such asks are fraudulent and should be reported to the appropriate authorities in your area.

Additional Information

Brainlabs is the media agency built to answer one question: what's actually driving profit? Founded in 2012 by Daniel Gilbert, we were built by engineers before we were a media agency. Today, 1,000+ Brainlabbers across five continents use our proprietary agents, built on 32 media tools and over 2,500 logged experiments, to help brands connect every channel they plan and buy to one thing: the bottom line. So you're interested in becoming a Paid Media Manager? Let's dive into what that means: Classification: Permanent Location: Mexico City As Senior Manager, Media on our LATAM team, you'll be the connection point between strategy and execution. You'll lead paid media accounts across multiple channels - Paid Search, Paid Social, Programmatic, Influencers - and you'll be the person clients and the team turn to when they need answers.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at brainlabs? Share your experience