Vice President, Earned Media Strategy

About the role

Weber Shandwick is more than a leading global PR agency - we're an engagement agency and we're working in and around the cutting edge of the new media landscape. We're storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations. Vice President, Earned Media Strategy The Weber Shandwick team is seeking a Vice President, Earned Media Strategy with deep consumer media expertise to lead earned media strategy and execution for top-tier CPG, Food & Beverage, and Consumer Lifestyle brands. This senior role offers the chance to shape large-scale, integrated campaigns across multiple consumer categories and work closely with influential clients and agency partners. The ideal candidate thrives on the thrill of a compelling story, excels at building and nurturing media relationships, and lives and breathes pop culture, media trends, and the cultural zeitgeist. You'll be a key strategic leader driving brand narratives that break through and resonate culturally. About You: You're a media powerhouse with deep, trusted relationships across top-tier business, lifestyle, entertainment, and news media-and a proven track record of leading earned media strategies for major consumer brands. You instinctively turn business goals into narratives that spark cultural relevance and deliver results, including elevating executive visibility through smart, high-impact storytelling. Passionate about pop culture, food, and lifestyle trends, you have your finger on the pulse of what's next. You know where brand and consumer conversations intersect and have successfully positioned brands at the center of major cultural moments, bringing creativity and cultural resonance to the forefront. Fluent in both traditional and emerging platforms like podcasts, Substack, and creator networks, you stay ahead of the curve. You understand how and where to place top-tier stories-from thought leadership to breakthrough brand campaigns that capture the cultural zeitgeist. A strategic thinker who thrives in high-pressure environments, you bring calm clarity to complex, integrated programs. As a collaborative leader and mentor, you grow talent, build client trust, and inspire teams to deliver standout earned work rooted in insight and cultural impact.

Responsibilities

• Lead the development of integrated campaigns working alongside strategy, creative and account leads.
• Lead the development and flawless execution of comprehensive earned and integrated media campaigns for large-scale consumer clients.
• Build and maintain strong relationships with top-tier media across national, regional, and digital outlets-spanning business, lifestyle, food & beverage, mainstream news, entertainment, and commerce verticals.
• Craft compelling, culturally relevant narratives that tap into emerging food, lifestyle, and pop culture trends.
• Oversee earned media campaigns across various formats-from product launches and thought leadership to celebrity partnerships and high-profile brand initiatives.
• Monitor media trends and provide timely insights to clients and teams, identifying earned opportunities grounded in what's timely, buzzy, and impactful.
• Counsel senior clients, executives, and spokespeople on media strategy, positioning, and media training.
• Confidently present strategic plans and campaign results in client meetings, inter-agency collaborations, and new business pitches.
• Partner with cross-functional teams to ensure earned strategies are aligned with broader marketing and brand goals.
• Manage resources, timelines, and deliverables with precision, ensuring top-tier execution and a client-first mindset.
• Develop POVs regarding the evolving earned media landscape and share across network.
• Competencies:
• Business Acumen- Align earned media strategies with client business goals and marketing priorities.
• Client Service- Build trust and rapport with senior client stakeholders and agency teams.
• Proactivity- Continuously pursue innovative media opportunities and storytelling approaches.
• Collaboration- Foster strong relationships internally and externally to drive cohesive campaign execution .
• Critical Thinking- Analyze challenges, anticipate media and client needs, and deliver insightful solutions.
• Leadership- Effectively mentor and guide teams while managing complex projects and expectations.

Requirements

• 8+ years of public relations or communications experience, with increasing responsibility leading earned media for major consumer brands.
• Strong track record of top-tier media placements and well-established relationships across lifestyle, business, entertainment, and pop culture media.
• Subject matter expertise in CPG, food & beverage, lifestyle, and entertainment;
• Demonstrated success managing earne

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at dxacirca? Share your experience