CRO & Marketing Automation Specialist

About the role

About Us... Medetoné is a dynamic and fast-growing online pharmacy that prioritises customer care and innovation in healthcare delivery. We are committed to providing customers a seamless, safe, and efficient service. We offer prescription medications, over-the-counter products, and personalised healthcare services. Role Overview We are seeking a dedicated and motivated CRO & Marketing Automation Specialist to join our growing team on a part-time basis, with the potential to transition into a full-time role in the future. The ideal candidate will be a specialist in Conversion Rate Optimisation (CRO) with proven experience in e-commerce, preferably using Shopify. This role will focus on analysing user behaviour, improving website performance, increasing conversion rates, and implementing marketing automation strategies across multiple customer communication channels. Key Responsibilities Analyse user behaviour, customer journeys, and website performance to identify opportunities for conversion rate improvement. Develop and implement data-driven CRO strategies to increase website conversions and enhance the overall user experience. Conduct A/B testing and analyse results to optimise landing pages, product pages, checkout flows, and other key conversion points. Monitor and interpret website analytics, providing actionable insights and recommendations to improve performance. Work closely with design, marketing, and development teams to implement optimisation initiatives. Develop and manage marketing automation campaigns across email, SMS, and WhatsApp channels. Identify opportunities to improve customer engagement, retention, and lifecycle marketing through automated customer journeys. Stay up to date with CRO, e-commerce, and marketing automation best practices and emerging technologies. Skills & Experience Proven experience in a CRO-focused role within an e-commerce environment. Strong understanding of user behaviour analysis, customer journey mapping, and conversion optimisation. Experience with Shopify and e-commerce platforms. Proficiency in website analytics and reporting tools. Experience with marketing automation platforms and customer engagement tools. Knowledge of email marketing, SMS marketing, and WhatsApp marketing automation. Experience designing, implementing, and analysing A/B tests. Qualification or background in design is highly regarded. Strong analytical, problem-solving, and communication skills. Why Work With Us? At Medetoné, we are committed to creating a dynamic, innovative workplace where every team member has the opportunity to make a real impact. You'll be joining a growing company that's at the forefront of healthcare innovation, with the chance to contribute to exciting projects that are transforming patient care.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at Rightangled? Share your experience