Marketing Manager (Full-time, Permanent)

About the role

We are looking for an experienced, results-driven Marketing Manager to join our dynamic team and develop strategies that build brand awareness, increase engagement, and drive sales across both paid and organic channels. You will bring a strong understanding of marketing principles, a data-led mindset, and the ability to create and deliver effective campaigns. This role requires creativity, commercial awareness, and strategic thinking to support IH London's revenue goals across a diverse range of services. This is a full 360° marketing role, where you will also contribute specialist expertise in one or more areas, supporting a consistent approach across the team. We are particularly interested in experience or interest in: Email marketing, copywriting, advertising and creative Performance marketing, data and analytics Content marketing, strategy and execution Campaign management, SEO and paid search Web design, UX and user journeys Design, graphics and value proposition developmen t Scope and impact IH London offers a broad portfolio including language teaching and training, examinations, and accommodation. Each area serves distinct customer groups with differing needs. You will take ownership of a product or group of products, delivering targeted marketing strategies for specific customer segments. As part of our commitment to development, product areas may evolve, giving you the opportunity to broaden your experience and take on new challenges.

Responsibilities

• Own and deliver targeted marketing plans for your product area, working closely with the Head of Marketing and key stakeholders. Drive joined-up, multi-channel activity across the full customer journey.
• Insight & planning
• Conduct market, customer, and competitor research
• Turn insights into clear, actionable strategies
• Develop targeted B2B and B2C marcomms and messaging
• Campaigns & content
• Plan and execute multi-channel campaigns (digital, email, social, PPC, SEO)
• Create engaging, customer-focused content across channels
• Ensure messaging is clear, consistent, and culturally relevant
• Performance
• Track performance against KPIs
• Optimise campaigns using data and testing
• Web & UX
• Improve web content and user journeys
• Support lead generation and conversion (MQL SQL)
• Collaboration
• Work with sales, marketing, and operations closely
• Present plans, results, and insights to stakeholders
• Qualifications we're looking for Relevant marketing qualification or degree
• Proven experience in a marketing role
• Strong understanding of digital and social media channels
• Analytical, customer-focused, with insight into buyer behaviour
• Knowledge of user journeys across multiple channels
• Experience with tools such as Google Analytics, WordPress, Mailchimp (or similar)
• Understanding of B2B and B2C marketing approaches
• Desirable
• Exposure to PPC, SEO or paid media
• Design skills (Adobe or Canva)
• Strong visual awareness
• Skills we're looking for
• Essential
• Clear communication and copywriting skills
• Strong organisation and time management
• Proactive, can-do attitude
• Collaborative team player
• Desirable
• Interest in international audiences or education
• Additional language skills
• Why join IH London?
• Work in a reputable international organisation with global impact
• Stunning central London office in Covent Garden
• Flexible working approach
• 30 days annual leave + 8 bank holidays
• Opportunity to grow your specialism and broaden your marketing expertise
• Collaborative, supportive, and purpose-driven culture
• Great perks: Free language courses, Perks at Work, and access to the IH London staff portal
• Apply Now
• If you're passionate about marketing and would like to contribute to a globally recognised education organisation, we would love to hear from you.
• Applications will be reviewed by the relevant Hiring Manager, who will contact shortlisted candidates to arrange interviews.
• Please note that if you are successful at the interview stage, all offers are subject to a right to work in the UK eligibility check and two satisfactory references.
• We encourage fairness and equality in our recruitment and selection process. Our shortlisting and interviewing will be carried out by more than one person, and interview questions will be

Additional Information

Shape global experiences through marketing that matters At International House London (IH London), we believe in the power of language to connect people and cultures. Since 1962, we've been bringing the world closer together through innovative language education, teacher training, and international programmes. Located in the heart of Covent Garden, we are now looking for an ambitious Marketing Manager to join our team and play a key role in driving awareness, engagement, and revenue across our diverse portfolio of services. Contract: Permanent | Salary: Competitive | Hours: 35 hours per week (flexible working offered) Annual leave: 30 days + public holidays | Reporting to: Head of Marketing | Desirable start date: July 2026 or immediately if available

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