Senior Director, Marketing, Nordics/Benelux

About the role

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world. AI at SharkNinja At SharkNinja, we're building an AI-native culture. We're not waiting for the future; we're creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what's possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn't been invented yet, you'll fit right in. Senior Director, Marketing - Nordics and Benelux As the Senior Director of Marketing for Nordics & Benelux (SharkNinja), you will play a pivotal role in shaping and executing the brand's regional marketing strategy while contributing to the global vision. Acting as the voice of Northern Europe, you will ensure that regional consumer insights, cultural nuances, and market dynamics are embedded into global strategies. You will lead the adaptation and execution of marketing initiatives across Nordics and Benelux, empowering local teams to deliver impactful, culturally relevant campaigns that drive brand growth and commercial success. This is a highly visible leadership role requiring a blend of strategic thinking, storytelling, local expertise, and strong commercial acumen.

Responsibilities

• Regional Leadership & Strategic Planning
• Represent the voice of Nordic and Benelux consumers to global leadership, advocating for regional nuances in behavior, retail environments, and media landscapes
• Lead the localization and activation of global marketing strategies, ensuring alignment with brand standards and regional priorities
• Influence global stakeholders by identifying opportunities and requirements for success in Northern Europe, helping shape global marketing agendas
• Go-to-Market Excellence
• Own end-to-end go-to-market (GTM) strategy and execution, including product positioning, launch planning, pricing strategy, and retail readiness
• Drive the localization of global campaigns to ensure cultural relevance, consistency, and measurable business impact
• Partner closely with Sales teams to accelerate category growth, strengthen retail execution, and optimize trade marketing initiatives across key accounts
• Brand Stewardship, Consumer Insight & Performance
• Champion a consumer-first approach, leveraging regional insights to inform brand positioning, product development, and innovation pipelines
• Monitor and analyze regional performance metrics, optimizing marketing investments to maximize ROI and drive continuous improvement
• Ensure the Ninja portfolio remains competitively positioned for sustainable growth and cultural relevance across Nordics and Benelux
• Team Leadership & Cross-Functional Collaboration
• Build, lead, and inspire a high-performing regional marketing team across Nordics and Benelux
• Foster strong collaboration across Product Marketing, Media, Social, PR, Creative, Sales, and distributor partners to deliver integrated marketing impact
• Develop team capabilities and nurture future leadership talent within the organization

Requirements

• Extensive experience in marketing, ideally within FMCG/CPG or consumer durables, with at least 5 years in a senior leadership role overseeing multiple markets
• Deep understanding of Nordic and Benelux consumer behavior, cultural dynamics, and retail/media landscapes
• Proven track record of successfully adapting and executing global marketing strategies within regional markets
• Strong leadership presence with the ability to influence cross-functional stakeholders and senior executives
• Demonstrated ability to build and develop high-performing teams
• Commercially driven mindset with strong analytical and decision-making skills
• Willingness to travel across Nordics, Benelux, and to global headquarters as required
• Fluent in English; a Nordic or Dutch language is a plus
• Our Culture
• At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.

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