Global Creative Strategist, Brand Innovation Lab, Amazon Ads Brand Innovation Lab

About the role

We are an award-winning team focused on delivering innovative advertising experiences across the Amazon canvas. Explore some of our work at https://brandinnovationlab.amazon/

Responsibilities

• Operating as an individual contributor, you'll partner closely with multiple peer leaders and their teams to pitch and deliver impactful, effective ideas, motivating cross-functional teams to execute against your strategic vision.
• A day in the life
• Creative Leadership: You'll lead strategic creative development sessions, guide teams through innovative program design, and champion breakthrough ideas from concept to execution
• Data-Driven Approach: You'll analyze performance metrics, craft compelling narratives backed by insights, and use data to inform creative decisions and client recommendations
• AI Fluency: You'll integrate AI tools into your creative workflow, explore emerging AI capabilities to enhance campaign development, and advocate for AI-driven innovation
• Stakeholder Management: You'll navigate conversations with internal teams and external clients, build consensus across diverse groups, and maintain strong relationships with key partners
• Strategic Influence: You'll pitch creative concepts to senior leaders, refine ideas based on feedback, and drive teams to execute your vision with measurable impact
• Global Perspective: You'll collaborate with international brand teams, adapt strategies for different markets, and coordinate with cross-functional partners across time zones

Requirements

• Experience demonstrating strong analytical abilities and confidence in the use of data
• Experience presenting creative concepts effectively to senior executives
• Bachelor's degree in marketing, advertising, business or equivalent
• 8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience
• *Proven track record of developing and executing multi-channel creative campaigns for major brands
• *Experience managing complex stakeholder relationships across internal teams and external clients
• 3+ years of content creation or similar experience
• Experience working on or with large-scale, global creative campaigns
• Experience in program or project management including the delivery of cross-functional projects
• MBA degree or above in related fields
• *Familiarity with AI-powered creative tools and emerging advertising technologies
• *Background in digital media, streaming platforms, or e-commerce advertising
• Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
• USA, NY, New York - 184,500.00 - 249,600.00 USD annually
• Proven track record of developing and executing multi-channel creative campaigns for major brands
• Experience managing complex stakeholder relationships across internal teams and external clients

Additional Information

As a Strategic Creative Lead, you'll drive custom creative programs across Amazon's entire advertising ecosystem, from Prime Video Brand Partnerships and innovative shopping experiences to event sponsorships and Alexa integrations. You'll serve as the strategic architect for one of our largest and most complex global accounts, connecting breakthrough ideas with measurable business impact.

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