Junior Marketing Manager Consumer

Responsibilities

• Co‑lead and manage product categories, including commercialization, market growth, profitability tracking, and go‑to‑market execution.
• Define and execute cross‑category campaigns (e.g., national promotions), ensuring alignment with brand and commercial objectives.
• Analyze market data (e.g., Nielsen, Circana) to identify consumer insights, market trends, and product performance, supporting effective product positioning.
• Develop and manage POS materials and in‑store activations, collaborating with external suppliers and creative/design agencies.
• Work closely with external stakeholders (retailers, agencies, consumers) to support and execute marketing initiatives.
• Support Marketing Managers in managing the product portfolio lifecycle, including launches, performance tracking, and growth initiatives.
• Partner with Key Account Managers to deliver tailored customer activities and support commercial execution.
• Contribute to cross‑functional projects (Digital, Media, NPD), collaborating with local and international teams.

Requirements

• 1-2 years of experience in Marketing, Trade Marketing, Category Management, or similar roles within FMCG or consumer‑driven environments.
• Degree in Economics, Marketing, Business Administration, or a related field.
• Strong analytical skills, with the ability to interpret data and translate insights into actionable recommendations.
• Advanced proficiency in Excel is a must; experience with tools such as Nielsen or Circana is a plus.
• Good understanding of marketing fundamentals and commercial dynamics.
• Fluent in English (minimum B2 level); Fluent in Portogues, Spanish is a plus
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• Freudenberg Home and Cleaning Solutions Iberica S.L.U.

Additional Information

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