Senior Marketing Performance Analyst

About the role

Metrics Framework & Taxonomy: Partner with Marketing Operations, Growth, and Demand Gen teams to define KPIs, performance frameworks, reporting hierarchies, and custom attribution models to determine marketing's impact. Goal Setting & Forecasting: Lead the annual and quarterly targets setting process. Use historical conversion data to build "reverse funnel" forecast models that tell us exactly how much traffic and lead volume is required to hit sales targets. End-to-End Analysis: Analyze the performance of integrated campaigns, comparing the high-touch ROI of field events against the high-volume efficiency of digital channels (SEM, Paid Social, Content Syndication). Insight Synthesis: Move beyond dashboards to deliver executive-level narratives. You will present weekly updates, monthly/quarterly business reviews to Marketing and Sales leadership. Data Instrumentation & Orchestration: Partner with Marketing Ops, Revenue Ops, Information Technology, and Data Engineering to ensure instrumentation and capture of data (from Customer Relationship, Marketing Automation, Web, ABM, and other platforms) flows into trusted data sets in our data warehouse. Testing & Optimization: Design A/B testing frameworks to measure impact of digital and event tactics and continuously improve marketing ROI. Scale Decision-Making: Drive the adoption of AI-driven, agentic insights across the marketing organization to enable faster, smarter decisions.

Responsibilities

• Your mission is to ensure every dollar spent on events and digital tactics is measurable, optimized, and aligned with our long-term revenue goals.

Requirements

• 5+ years in B2B marketing analytics, marketing / revenue ops, or consulting / creative agencies that support marketing.
• You understand the nuances of the B2B "buying committee" and the "big deal" sales cycle.
• Communication: Ability to translate "data speak" into "business speak" for non-technical stakeholders.
• Stakeholder Management: You have the proven ability to change minds and influence decision making of key Marketing and Sales leaders.
• Experience with:
• CRM/MAP: Expert-level knowledge of CRM and MAP data structures.
• Visualization: High proficiency in Tableau Desktop.
• Data: Ability to define requirements for integrated data sets from disparate data sources.
• Attribution: Experience defining and utilizing multi-touch attribution tools.
• You love leading with a strategic mindset.
• You're curious about utilizing data to provide insights that are measurable, optimized, and aligned with long-term revenue goals. You're an expert in CRM and MAP data structures
• Why CoreWeave?
• Be Curious at Your Core
• Act Like an Owner
• Empower Employees
• Deliver Best-in-Class Client Experiences
• Achieve More Together
• The base salary range for this role is $143,000 to $210,000. The starting salary will be determined based on job-related knowledge, skills, experience, and market location. We strive for both market alignment and internal equity wh

Benefits

Additional Information

CoreWeave is The Essential Cloud for AI™. Built for pioneers by pioneers, CoreWeave delivers a platform of technology, tools, and teams that enables innovators to build and scale AI with confidence. Trusted by leading AI labs, startups, and global enterprises, CoreWeave combines superior infrastructure performance with deep technical expertise to accelerate breakthroughs and turn compute into capability. Founded in 2017, CoreWeave became a publicly traded company (Nasdaq: CRWV) in March 2025. Learn more at www.coreweave.com .

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