Director, Product - Experience Strategy

About the role

We are seeking a Director of Product to lead Experience Strategy - the function responsible for defining SimpliSafe's multi-year product vision and delivering major new capabilities into our combined product and customer marketing CLV organization. This role operates on a 12-month-plus horizon. You envision what the SimpliSafe protection experience needs to become, build the roadmap to get there, and own the delivery of major new features and capabilities. Once a new capability ships - a new service, a reinvented experience, a new intelligence surface - the Director of Revenue & Retention will focus on growing and optimizing it against subscriber value targets. You are not a strategist without a delivery mandate. You own both the vision and the build. Your output is working product features that the Activation & Adoption and Revenue & Retention teams can take to market, not decks and frameworks. Success means the organization has a clear multi-year direction, major capabilities ship on time, and the CLV outcomes those capabilities are designed to drive are realized by your peers. You will partner closely with both the Director of Revenue & Retention (who owns in-market performance) and the Director of Activation & Adoption (who owns the early subscriber experience), ensuring all three zones build toward a coherent, differentiated protection experience.

Responsibilities

• Multi-Year Vision & Major Capability Delivery
• Define the multi-year experience strategy for SimpliSafe's digital ecosystem.
• Own the delivery of major new features and capabilities - from concept through to handoff to the other zones.
• Establish the north-star experience model for protection visibility, intelligence, and differentiation.
• Translate company mission into intuitive, differentiated digital experiences that ship.
• Anticipate and define experience patterns for emerging hardware capabilities, ensuring new device innovations are translated into simple, scalable customer experiences.
• App & Digital Surface Reinvention
• Lead major experience transformation initiatives across the SimpliSafe app and digital ecosystem.
• Reimagine how monitoring, alerts, and safety intelligence are surfaced to customers.
• Cross-Zone Coherence & Handoff
• Ensure capabilities you build integrate cleanly into the Revenue & Retention and Activation & Adoption zones, with clear handoff points defined upfront.
• Define interaction standards and experience principles all three zones build within.
• Maintain a clear, shared roadmap so peer directors always know what is coming and when.
• Strategic Experimentation & CLV Accountability
• Validate major experience shifts through structured experimentation before full rollout.
• Own projected 12-month CLV lift targets attributable to reinvention initiatives.
• Build the measurement framework to track experience improvements against subscriber value outcomes.
• What Success Looks Like
• Major new capabilities delivered on time and successfully handed off to CLV teams focused on Activation & Retention
• A clear, sequenced multi-year roadmap that peer directors actively build toward
• Measurable CLV lift tied to reinvention initiatives with a defined attribution model
• Increased engagement depth post-launch of new features
• Improved customer visibility into monitoring value
• A cohesive digital experience across all surfaces - no zone building in isolation

Requirements

• 8-12 years of product experience in consumer apps or subscription platforms.
• Proven experience leading major product transformations or multi-year roadmap initiatives.
• Track record of owning both vision and delivery - shipping major capabilities, not just defining them.
• Ability to define clean handoff criteria so peer teams can take ownership of new capabilities confidently.
• Strong design fluency and ability to partner deeply with UX leaders.
• Ability

Benefits

Additional Information

About SimpliSafe At SimpliSafe, our mission is simple: Make every home secure. We believe safety should be accessible, intelligent, and effortless. Over the last decade, we have redefined home security with innovative hardware, professional monitoring, and a customer-first approach. As we scale our subscription business, driving engagement, retention, and recurring revenue growth is central to our long-term success. We're embracing a hybrid work model that enables our teams to split their time between office and home. Hybrid for us means we expect our teams to come together in our state-of-the-art office on two core days, typically Tuesday, Wednesday, or Thursday - working together in person and choosing where they work for the remainder of the week. We all benefit from flexibility and get to use the best of both worlds to get our work done. Why are we hiring? Well, we're growing and thriving. So, we need smart, talented, and humble people who share our values to join us as we disrupt the home security space and relentlessly pursue our mission of keeping Every Home Secure.

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