Client Solutions Manager - Apps and Gaming - Global Business Solutions - France

Responsibilities

• Driving media strategy, planning, and implementation of campaigns to deliver against clients' business goals
• Support and work with the sales team on pre-sale research and pitch
• Educate other teams on TikTok for Business offerings and keep them engaged by delivering learning sessions, writing training documentation and whitepapers for internal and external use
• Outline and oversee measurement strategy, tracking, and results delivery
• Increase adoption and engagement of TikTok's auction platform and auction-based tools, providing ongoing technical support and real time analysis
• Manage and grow post-sale client relationships with advertisers of all sizes
• Present findings and insights in a consultative way to the client and collaborate with the relevant internal teams in order to provide a complete solution.
• Monitor and analyse ad campaigns, to identify optimisation opportunities for improving and scaling performance
• Investigate and work directly with product & engineering teams to help them troubleshoot client issues on the platform
• Analyse campaign performance data to offer clients data-driven business insights and at the same time, use those insights to improve our advertising offerings
• Share marketplace feedback and guide our advertising strategy
• Conduct regular business reviews and take a consultative, long-term approach to build productive relationships with clients, in collaboration with the sales team
• Demonstrate deep analytical ability, and develop great expertise in TikTok's proprietary metrics, working to constantly evolve how we analyse and communicate data driven insights to our advertisers

Requirements

• Demonstrated experience of account management/performance experience in digital marketing
• Knowledge and understanding of tracking, attribution and measurement (Pixel, Events API (CAPI), MMP, SKAN etc)
• Experience managing brand advertisers with a deep understanding of their challenges across full funnel objectives
• Ability to analyse data and identify insights to assess campaign performance
• High written and oral proficiency in French and English is required as this role will work with local stakeholders/vendors.
• Results oriented with high attention to detail and strong organisational skills
• Proactive attitude with excellent project management, organisational, and analytical skills
• Strong verbal and written communication skills, ability to effectively translate technical language to non-technical stakeholders
• Experience diagnosing and solving technical problems with product and engineering teams
• Experience using Excel or Google Sheets essential, familiarity with visualisation tools (Tableau, QlikView, Power BI, etc.) a plus
• Comfortable presenting complex analysis in a simple, easy to digest way to C-suite level stakeholders

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