Product Marketing Manager, Education

About the role

As Flywire continues to scale its Education software and payments platform, Product Marketing plays a central role in how we turn product capability into market impact. This role sits at the intersection of Product and Go to Market. The focus is straightforward. Make our solutions easy to understand, easy to sell, and clearly differentiated. You will shape how we position our products, how we go to market, and how we enable teams to win. The output shows up in pipeline quality, conversion, and revenue. You will connect product strategy, customer insight, and commercial execution. That means sharpening our story, targeting the right customers, and ensuring consistency across every touchpoint. It also means bringing real feedback from the field back into how we evolve both messaging and product direction.

Responsibilities

• Positioning, ICP, and Messaging
• Define clear, differentiated positioning and value propositions for our Education solutions
• Own Ideal Customer Profiles and buyer personas grounded in customer and market insight
• Translate complex software and payments capabilities into simple, compelling narratives
• Ensure consistency across Product, Marketing, and Sales
• Go to Market and Launch Execution
• Lead go to market strategy for launches, releases, and commercial initiatives
• Partner with Product to turn roadmap into market ready messaging and materials
• Drive coordinated execution across Sales, Marketing, and Partnerships
• Continuously refine approach based on performance and feedback
• Enablement and Revenue Impact
• Build and maintain high quality enablement materials including decks, battlecards, demos, and value narratives
• Equip Sales and Relationship Management teams to position and sell effectively
• Partner with Sales and RevOps to improve win rates, deal quality, and conversion
• Support deal strategy in competitive situations with clear articulation of value
• Customer Insight and Market Feedback
• Synthesize customer feedback, win loss insights, and field input into actionable direction
• Build a strong understanding of buyers, market dynamics, and competition
• Feed insights back into positioning, targeting, and product decisions
• AI Driven Execution
• Use AI to improve speed and quality across content, messaging, and research
• Experiment with workflows that increase productivity and scalability
• Help shape how the team incorporates AI into day to day execution
• Here's what we're looking for:
• At least 5 to 8 years of B2B product marketing experience across SaaS, payments, fintech, or similar environments
• Proven track record owning positioning, go to market launches, and enablement with clear ties to pipeline, conversion, and revenue
• Strong commercial and product instincts, with a clear understanding of B2B buying cycles and enterprise sales motions
• Ability to translate complex products into simple, compelling value propositions that resonate with buyers
• Comfortable operating cross functionally and partnering closely with Product, Sales, and broader commercial teams
• Hands on experience using AI in day to day marketing workflows, with a focus on improving speed, quality, and scale
• Curiosity and willingness to continuously evolve how work gets done and experiment with new approaches
• Strong communication skills, both written and verbal, with the ability to influence across teams
• Highly organized, able to manage multiple priorities without losing attention to detail
• Bias toward action with a focus on execution and outcomes

Requirements

• Experience in payments, fintech, or vertical SaaS platforms
• Experience supporting multi product or platform environments
• Experience directly tying product marketing efforts to pipeline and revenue outcomes

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