Marketing Operations Manager

About the role

This role lives on Coast's Revenue Operations team and serves as the dedicated operations and measurement partner to Marketing - a team of 12 built around thoughtful experimentation, where we test fast, learn quickly, and compound what works across channels. You'll be the engine room connecting every marketing dollar to pipeline and revenue, with a direct line into both Marketing and the broader GTM operating system. We're building this function as AI-first from day one, and this is its founding hire. We're looking for an AI-first Marketing Operations & Performance Manager to build the operating system behind a high-performing marketing organization - the systems, measurement frameworks, and automation that tie marketing activity to revenue. You'll sit at the intersection of Marketing, Revenue Operations, Analytics, and AI, and you'll own how we measure marketing's impact and how we scale it without adding headcount. Over the past six months we built a strong attribution foundation through our multi-touch (MT) /How-Did-You-Hear-About-Us (HDYHAU) frameworks. They've sharpened our visibility, but we treat them as Version 1. You'll own where attribution goes next - a more accurate, multi-touch view of marketing's impact across the customer journey. This is not a campaign-execution, CRM-admin, or list-management role. It's for someone who treats AI, automation, and data as force multipliers, defaults to asking "can this be automated?", and would rather build a system than maintain a spreadsheet.

Responsibilities

• Support the evolution of Coast's attribution and measurement framework by improving data quality, reporting, and operational processes that connect marketing activity to pipeline, revenue (EPV), and customer acquisition (CAC) outcomes.
• Establish Marketing's performance operating system, including executive reporting, monthly business reviews, quarterly retrospectives, and cross-functional readouts that provide a clear view of marketing's contribution to pipeline, revenue, and growth.
• Own the integrity of marketing data across Salesforce, Braze, enrichment, and analytics tools, in partnership with RevOps and Data Engineering - including lead routing, lifecycle management, and campaign tracking, with consistent metric definitions across the org.
• Run the operational backbone of our events motion: every lead captured, enriched, routed, and followed up on.
• Deploy AI agents and automation that replace the manual workflows marketers run today - reporting, segmentation, enrichment, analysis - and lead the technical evaluation and implementation of new marketing tools.
• What Success Looks Like
• Your mission is to build the measurement and operating system that lets Coast marketing scale efficiently, make better decisions, and prove its impact on the pipeline and revenue (EPV). Here's how we'll know you're winning:
• Make Marketing's Impact Measurable and Trusted
• Establish a trusted attribution framework that aligns Marketing, Revenue Operations, and Finance on how marketing influences pipeline and EPV.
• Build the executive reporting and business review cadence that gives leadership a trusted view of marketing's contribution to pipeline and EPV-so teams spend less time debating numbers and more time making decisions.
• Improve Funnel Performance and Efficiency
• Identify the highest-leverage funnel opportunities across TOFU, MOFU, and BOFU, and partner with Marketing and Sales to drive measurable improvements in conversion rates and marketing-sourced pipeline.
• Build Operational Excellence and Data Integrity
• Establish a trusted foundation of marketing data, lead management, and lifecycle operations that enables accurate reporting, efficient execution, and scalable growth.
• Ensure every high-intent marketing interaction-from inbound leads to tradeshow attendees-is captured, prioritized, and converted into timely go-to-market action, driving best-in-class speed-to-lead and follow-up execution.
• Create Leverage Through AI and Automation
• Identify and automate high-volume marketing workflows using AI. For example, automate post-event operations by classifying attendees, identifying customer and opportunity relationships, and routing follow-up actions based on predefined business rules.
• Lead the transformation of Marketing Operations into an AI-first function by embedding AI into planning, reporting, attribution, l

Additional Information

What is Coast Coast is re-imagining the trillion-dollar U.S. B2B card payments infrastructure, with a focus on the country's 500,000 commercial fleets, 40 million commercial vehicles, and many millions of commercial drivers. The incumbent technologies that cater to these customers are decades old, and businesses with fleets increasingly demand modern digital experiences and transparent financial services products. Coast's mission is to deliver this at a transformational scale, beginning with the Coast Fleet and Fuel Card built on a cutting-edge spend management platform.

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