Manager, Host & Growth Creative

About the role

At Turo, some of our most important growth opportunities sit outside the core guest business-from host marketing to partnerships to emerging new business lines. We're looking for a creative leader to help bring those opportunities to life. As Manager, Host & Growth Creative, you will lead creative development for high-priority growth areas including host marketing, partnerships, and emerging business initiatives such as long-duration offerings. This role is designed for someone who can turn business needs into compelling creative opportunities-shaping stronger ideas, sharper positioning, and more impactful campaigns that drive growth. You'll work cross-functionally with marketing, business, and partnership stakeholders to develop creative opportunities and connect them to the right execution partners-whether through Turo's in-house studio, agency teams, or external collaborators. This is a highly collaborative role for someone with strong creative instincts, business acumen, and the ability to build meaningful campaigns from ambiguity.

Responsibilities

• Lead host creative development
• Own creative development for host marketing initiatives globally
• Transform host business needs into stronger campaign opportunities beyond transactional CRM and retention communications
• Partner with host marketing teams to identify higher-impact storytelling and campaign moments that build pride, trust, and engagement among hosts
• Drive growth business campaigns
• Lead creative development for emerging business lines including long-duration products, cross-border travel, and future growth initiatives
• Translate evolving business priorities into clear, compelling creative briefs and campaign frameworks
• Identify scalable campaign opportunities that extend across paid, owned, earned, and partner channels
• Shape partnership campaigns
• Develop co-branded campaign concepts with strategic partners, including credit card, loyalty, and brand collaborations such as Uber
• Build creative narratives that serve both Turo and partner business objectives
• Partner with internal stakeholders and external collaborators to bring partnership campaigns to market
• Turn briefs into better creative
• Refine incoming briefs into stronger creative opportunities with clearer audience insight and messaging direction
• Identify stronger storytelling angles before work enters production
• Ensure work aligns to Turo's brand standards and business goals
• Connect ideas to execution
• Partner with Turo's creative studio and external agencies to bring campaigns to life
• Match projects to the right creative resources depending on scope and complexity
• Guide creative development through launch to maintain quality and impact
• Your Profile
• 5-8+ years in creative development, integrated marketing, brand marketing, partnerships marketing, or campaign management
• Strong creative thinker with the ability to turn business needs into compelling campaign ideas
• Excellent at shaping briefs and developing campaigns from concept through execution
• Skilled at working cross-functionally across marketing, partnerships, and business teams
• Comfortable operating in ambiguity and building clarity where none exists
• Strong creative judgment with the ability to elevate ideas through clear, actionable feedback
• Experienced in integrated campaigns spanning multiple channels
• Turo Recruiting Scam Alert:

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