Content Strategist

About the role

We are seeking an experienced, execution-driven Content Strategist to join our North America Commercial Marketing team, supporting top Enterprise and Commercial accounts. This is a newly created, high-impact role within a fast-paced, highly collaborative ABM-focused team at a Fortune 50 technology organization. This role will serve as the primary content engine for our Account-Based Marketing (ABM) campaigns across 1:1, 1:Few, and 1:Many motions. Partnering closely with the Sales & Content Enablement Strategist and junior Content Specialist, this individual will deliver high-quality, persona-driven content that that drives engagement and pipeline growth. The ideal candidate brings 5-7 years of B2B content marketing experience, deep familiarity with ABM strategy, strong technical fluency, and the ability to operate at both a strategic and executional level.

Responsibilities

• ABM Content Development & Execution
• Deep understanding of HP & competitors' technical solution portfolio, business & target audience to translate into high performing messaging & content
• Work closely with the junior content developer to execute the creation of the content in-house (i.e. Folloze boards, social assets, etc)
• Project manage agencies to develop and adapt compelling content for integrated ABM campaigns across Enterprise and Commercial accounts.
• Autonomy to determine how projects/requests are executed based on the brief provided. Managing strategic direction & providing oversight to hands-on execution of Junior Content Developer for in-house projects.
• Ensure campaign assets are delivered on time and aligned with activation timelines.
• Maintain content consistency and quality across all channels.
• Create assets across formats including: Email nurtures (including build and deployment in Eloqua)
• Landing pages
• Direct mail
• Social posts
• Long-form and short-form content (whitepapers, articles, etc.)
• Ensure content aligns to 1:1, 1:Few, and 1:Many campaign strategies with strong persona and account relevance.
• Translate complex technical solutions into business-value messaging tailored to key buying personas.
• Agency & Project Management
• Project manage agency-led content initiatives using Workfront or similar tools.
• Develop creative briefs and provide clear direction to internal and external partners.
• Review, edit, and approve content developed by agencies and internal contributors.
• Ensure agency outputs meet brand, messaging, and ABM personalization standards.
• Content Governance & Operations
• Maintain and organize the team's asset repository.
• Ensure content is version-controlled, properly tagged, and accessible for reuse across campaigns.
• Identify opportunities to streamline content workflows and improve operational efficiency.
• Thought Leadership strategy & content
• Responsibility to manage the Thought Leadership strategy across the Market for Commercial Enterprise
• Manage the content strategy for Thought Leadership campaigns while working with the events team to execute
• Cross-Functional Collaboration
• Partner closely with: Sales & Content Enablement Strategist
• Junior Content Specialist
• North America marketing team members
• WW Marketing
• Product marketing and subject matter experts
• External agencies

Requirements

• Required Experience
• 5-7 years of B2B content marketing experience, preferably in enterprise technology environments.
• Demonstrated experience supporting Account-Based Marketing (ABM) programs.
• Experience building and deploying email nurtures in Eloqua (or similar marketing automation platforms).
• Experience managing agency partners and complex, multi-stakeholder projects.
• Strong understanding of persona-based messaging and enterprise buying cycles.
• Preferred Experience
• Experience in a large, matrixed organization.
• Familiarity with Workfront or similar project management platforms.
• Experience supporting Enterprise and Commercial sales teams.
• Ability to manage content across 1:1, 1:Few, and 1:Many ABM programs.
• Skills & Competencies
• Exceptional writing, editing, and storytelling skills.
• Ability to translate complex technical concepts into clear, compelling business value.
• Strong project management and organizational skills.
• High attention to detail and quality control.
• Confidence in challenging and improving creative briefs.
• Ability to thrive in a fast-paced, collaborative, and cross-functional environment.
• Strategic mindset with an execution-first orientation.
• What Success Looks Like
• High-performing, persona-aligned content that supports measurable ABM engagement and pipeline growth.
• Seamless execution of multi-touch campaigns across Enterprise and Commercial accounts.
• Efficient management of agency relationships and internal workflows.
• A well-maintained, scalable content repository supporting ongoing campaign needs.
• Strong partnership across NA and Global teams.
• The pay range for this role is $105,050 to $161,800 USD annually with additional
• opportunities for pay in the form of bonus an

Benefits

Additional Information

Content Strategist Description -

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