Lead Marketing & Business Growth

Responsibilities

• Marketing& GTM Strategy
• Lead regional marketing strategies and GTM plans targeting financial services and InsurTech audiences.
• Own demand generation campaigns, account‑based marketing, and pipeline acceleration.
• Shape messaging and positioning that differentiate 360F in fintech and InsurTech.
• Manage integrated campaigns including product launches, from concept through execution and performance measurement.
• Oversee marketing technology stack and CRM systems to ensure data accuracy and campaign effectiveness.
• Business Growth & Partnership
• Front GTM initiatives, aligning marketing with revenue goals and measurable outcomes.
• Collaborate with leadership, Product, and Sales teams to ensure seamless execution of GTM strategies.
• Build and sustain strong relationships with C‑level executives and partners to influence decision‑making and foster trust.
• Negotiate and manage joint marketing campaigns with strategic partners to maximize impact.
• Content& Engagement
• Create compelling, audience‑specific content tailored to financial services professionals.
• Manage social media platforms and email campaigns to deepen engagement and brand loyalty.
• Plan and execute online/offline events that generate leads and accelerate sales opportunities.

Requirements

• Bachelor's Degree in Business, Marketing, Communications, or related field.
• 5-7 years of experience in B2B SaaS marketing and GTM, preferably within financial services or InsurTech.
• Proven success in demand generation, pipeline conversion, and GTM execution.
• Strong understanding of insurance workflows, compliance requirements, and digital transformation initiatives.
• Excellent communication skills with the ability to simplify complex solutions.
• Hands‑on experience with AI‑powered marketing and sales tools (e.g., HubSpot AI, Salesforce Einstein, LinkedIn AI features, ChatGPT/Copilot for content generation, AI‑driven analytics dashboards).
• Ability to design and optimize AI‑enabled campaigns (predictive lead scoring, automated nurturing, personalization engines).
• Familiarity with AI‑driven customer engagement (chatbots, recommendation systems, conversational marketing).
• Proficiency in CRM systems, LinkedIn Sales Navigator, Canva, Outreach, and Google Workspace.
• Creative, data‑driven mindset with strong attention to detail and ability to manage multiple projects.
• Self‑starter with a passion for fintech innovation, AI adoption, and client engagement.
• Please submit your resume to career@360f.com .

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