Associate Copywriter

About the role

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com .

Responsibilities

• Write clear, persuasive, and original copy for a variety of mediums, with a strong emphasis on digital and social platforms.
• Collaborate closely with Art Directors and designers to develop conceptual ideas and execute them seamlessly from brief to final production.
• Participate actively in creative brainstorms, contributing fresh perspectives and innovative solutions to client briefs.
• Adapt and champion brand voices to suit different platforms, ensuring consistency and cultural relevance.
• Present and explain creative concepts to internal teams, clearly articulating how the work achieves the desired business outcomes.
• Revise and optimize copy based on internal and client feedback, demonstrating adaptability and a commitment to the best possible work.

Requirements

• A passionate storyteller who understands how to connect with diverse audiences and drive meaningful engagement.
• A collaborative team player who takes ownership of their work while remaining open to feedback and new perspectives.
• Adaptable and comfortable navigating change within a fast-paced, dynamic agency environment.
• Comfortable with digital tools and deeply curious about emerging trends in culture and technology.
• A strong portfolio showcasing creative copywriting skills, conceptual thinking, and an understanding of how to craft a narrative.
• An understanding of brand voice and the ability to adapt tone across different channels and audiences.
• Strong attention to detail, organization, and proofreading skills.
• Preferred: Experience with social-first campaigns, social media copywriting, or a background in developing social-focused creative.
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• $35,000 - $75,000 USD
• WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
• VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com , and follow along on Instagram , LinkedIn , and X .

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