Growth Lead, House of Atlas

About the role

This role is with House of Atlas, a men's grooming brand that operates as a standalone business within Athena Club Holdings. House of Atlas is built on elevated fragrance and high-performance formulations, and is currently in its build phase, being developed from the ground up with the backing of Athena Club's existing distribution, infrastructure, and resources. We are looking for people who have built before and do not need to be told how. Fast-moving, full ownership, no layers between you and the work. This is a rare chance to build something from the ground up inside a business that already has the distribution, the budget, and the runway to do it properly. The Growth Lead owns the commercial engine for House of Atlas. Reporting directly to the GM, this role carries full ownership across DTC, Amazon, and performance marketing, with direct responsibility for budget allocation and unit economics from day one. This is one of the first hires on the team with no layers between you and the decisions. Location New York, NY (preferred)

Responsibilities

• Own DTC performance on Shopify: CAC, conversion rate, email and SMS lifecycle, retention, and subscription program
• Manage Amazon: PPC campaign management, listing optimization, organic share-of-voice growth, and FBA operations
• Run performance marketing across Meta and Google: ROAS targets, creative testing cadence, and budget allocation
• Own the unit economics dashboard: CAC and LTV by channel, contribution margin, and payback period
• Build and maintain analytics infrastructure
• Brief and direct performance creative in partnership with the content team
• Own the Amazon agency relationship day-to-day and set the strategic direction for the channel
• Build the subscription and loyalty program architecture
• Manage the full marketing budget: allocation, pacing, and reallocation based on performance
• Deliver weekly commercial reporting to the GM

Requirements

• 3 to 5 years at a DTC or challenger CPG brand. You must have owned outcomes, not managed retainers
• Direct ownership of at least one digital channel: Shopify or Amazon, ideally both
• Fluency in Amazon Seller Central and Shopify Plus. This combination is the core requirement for this role
• Experience navigating Meta performance marketing post-ATT
• Comfortable reading a cohort analysis and articulating LTV and CAC math
• Proficiency with Klaviyo, Northbeam or Triple Whale, and Helium 10 or similar
• Based in New York City
• The (+) Extras
• Medical, Dental, Vision insurance
• Life + Disability
• HSA or FSA
• Commuter benefits
• 401K
• Weekly team lunches
• Optional Bi-Weekly Team Workouts
• Annual Offsite "Camp Athena Club"
• Salary Range
• $110,000 - $140,000 USD
• We believe diverse perspectives strengthen our team and our products, and we encourage people from all backgrounds to apply.

Benefits

Additional Information

Athena Club is building the next-generation personal care company, and we're just getting started. Over the past 12 months, we've doubled our business, accelerated our retail momentum, and expanded our reach as more customers turn to Athena for beautifully designed, high-performance essentials. We're redefining everyday personal care through innovation, transparency, and design-led thinking, transforming daily routines into rituals. With strengths in world-class product development, compelling storytelling, and a brand built to stand out on shelf and in culture, we're entering an exciting new phase of category expansion and national growth. We're looking for experienced, entrepreneurial leaders who thrive in fast-moving environments, take full ownership, and know how to scale teams, systems, and outcomes. This role is a rare opportunity to help shape Athena Club's next chapter, driving strategy, execution, and long-term impact as we build an iconic modern personal care brand.

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