Marketing Manager, Law Enforcement

Responsibilities

• You'll work cross-functionally with Sales, Product Marketing, and Events to activate campaigns that increase awareness, build pipeline, and drive engagement across the buyer journey.
• Execute marketing campaigns for state and local law enforcement
• Write briefs, coordinate assets, and manage campaign timelines
• Support field programs, digital campaigns, and cross-channel execution
• Work directly with customers to highlight and promote their stories on how they are advancing public safety
• Own calendar planning and campaign alignment
• Track campaign performance and support regular reporting
• What You Bring
• 5-8 years of experience in field marketing, campaign execution, or vertical marketing
• Strong written communication, project management, and stakeholder engagement
• Familiarity with U.S. law enforcement or government audiences a plus
• Experience working with Salesforce, HubSpot, or similar tools preferred
• Ability to manage multiple projects and stay focused on detail and outcomes
• AI Expectations in This Role
• You'll use AI to generate draft messaging, repurpose content, summarize campaign reports, and support workflow automation. You'll be expected to identify ways AI can increase your speed and help deliver more effective campaigns to your segment.
• Alignment with Axon's Values
• Aim Far - You elevate how we reach, support, and engage law enforcement
• Win Right - You act with empathy and accountability in a high-trust space
• Own It - You manage campaigns from concept to results
• Join Forces - You collaborate deeply with internal and external stakeholders
• Be Obsessed - You advocate for the end customer
• Expect Candor - You offer clear, constructive input across your team
• 90 Days at Axon
• First 30 Days
• Meet key partners and review live campaigns and plans
• Understand segmentation, messaging, and priorities
• First 60 Days
• Launch or optimize 2-3 campaigns and contribute to messaging development
• Align plans that support demand gen and sales
• 90 Days & Beyond
• Fully own campaign execution for key Law Enforcement programs
• Help build playbooks for future public safety GTM work
• Benefits that Benefit You
• Competitive salary and 401k with employer match
• Discretionary paid time off
• Paid parental leave for all
• Medical, Dental, Vision plans
• Fitness Programs
• Emotional & Mental Wellness support
• Learning & Development programs
• And yes, we have snacks in our offices
• Benefits listed herein may vary depending on the nature of your employment and the location where you work.
• Don't meet every single requirement? That's ok. At Axon, we Aim Far. We think big with a long-term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve.
• Important Notes
• The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.
• Some roles may also require legal eligibility to work in a firearms environment.

Benefits

Additional Information

Join Axon and be a Force for Good. At Axon, we're on a mission to Protect Life. We're explorers, pursuing society's most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other. Life at Axon is fast-paced, challenging and meaningful. Here, you'll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter. Marketing Manager, Law Enforcement Location: Boston or Scottsdale Reports to: VP, Head of USPS Marketing

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