Senior Content Specialist

About the role

About Trackier Trackier is a leading SaaS platform serving businesses across 20+ countries worldwide. For over a decade, we have empowered brands, advertisers, agencies, and ad networks with innovative Performance Marketing and Mobile Marketing solutions that drive growth and maximize conversions. We empower marketers worldwide with advanced technology and a customer-first approach. We help businesses build impactful campaigns, create exceptional user experiences, and ensure data privacy. Our smart solutions are designed to optimize marketing strategies, enhance efficiency, and foster long-term customer relationships based on trust. Trackier was founded to solve a critical challenge-enabling marketers to accurately measure success and build meaningful customer connections. We believe data is not an obstacle but a powerful tool that helps teams become smarter and more effective. As a Senior Content Specialist, you will play a pivotal role in shaping Trackier's content strategy and brand voice across multiple channels. You will be responsible for creating impactful, audience-centric content that supports marketing, product, and business objectives. Collaborating closely with cross-functional teams, you will drive content initiatives that enhance brand awareness, engage target audiences, and contribute to lead generation and customer acquisition. Key Responsibilities Inbound Funnel Strategy Develop and govern the comprehensive content strategy across the entire inbound funnel, optimizing for top-of-funnel (TOFU) awareness through to bottom-of-funnel (BOFU) conversion. Define distinct channel objectives, establish cross-channel ecosystems, and implement key performance indicators (KPIs) to measure success at each funnel stage. Analyze and report on content performance and funnel health, dynamically adjusting strategies based on data-driven insights. Content Creation & Channel Management Conceptualize and execute high-impact blogs, guides, case studies, and digital resources designed to capture and convert organic traffic. Spearhead the organic LinkedIn strategy, overseeing the corporate page alongside executive thought leadership and personal branding initiatives. Develop tailored content for Meta platforms, collaborating cross-functionally with strategy and performance marketing teams. Strategize, script, and oversee the production of comprehensive video content. Manage guest contributions, strategic partnerships, and content placements on external and referral traffic platforms. Act as the strategic ghostwriter for founders and the executive leadership team to elevate brand authority. Produce and maintain high-quality sales collateral, including pitch decks, one-pagers, and brochures, to directly empower the sales team. Team Leadership Lead, mentor, and develop a high-performing team of content specialists. Manage workload allocation, establish rigorous quality benchmarks, and conduct final editorial reviews prior to publication. Serve as the primary point of accountability for the output, quality, and integrity of all inbound content. Must-Haves 4+ years of dedicated experience in content writing and comprehensive content strategy. A robust and diverse portfolio demonstrating exceptional writing craft and strategic execution across multiple formats and channels. Please note: Submitting a work portfolio is a mandatory prerequisite for shortlisting; applications without a portfolio will not be considered. Proven capability to write seamlessly across diverse formats, including long-form web content, social media copy, scripts, executive ghostwriting, and sales enablement collateral. Mastery of the English language paired with sharp, meticulous editing skills. Strong proficiency in AI tools and an understanding of how they optimize content workflows, possessing the professional judgment to utilize them as a workflow accelerator rather than a substitute for original thought. Good to have Prior experience within a SaaS or B2B technology environment is preferred. Familiarity with content performance metrics and foundational marketing funnel analytics. Hands-on experience navigating Google Analytics 4 (GA4), Google Search Console (GSC), WordPress, and HubSpot. Take ownership of our core narrative while partnering directly with the founders and executive team to shape our brand voice. Step into high-level strategy, global campaign planning, and business growth initiatives that build a direct path to future marketing leadership roles. Bring your ideas to a fast-moving, high-growth environment where you can solve complex creative problems and build content systems from the ground up. Run major content initiatives with the creative freedom and autonomy to make a measurable impact on the business. Earn a competitive, market-leading salary that truly reflects your experience and the value you bring to the team. Stay protected with comprehensive medical insurance and wellness perks designed with employees in mind. Benefit

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