Senior Manager, Influencer and Partnerships

About the role

So Good So You is seeking a Senior Manager, Influencer & Partnerships to join our growing marketing team. This is a unique opportunity to own and evolve our influencer marketing program while simultaneously building our brand partnerships function from the ground up. Reporting to the Director of Marketing, you will be an integral part of how we show up culturally, grow brand awareness, and connect with new audiences across both earned and collaborative channels. This is an exciting and dynamic role for a strategic marketer who thrives in a fast-moving environment, is energized by building and leading new programs based on previous experiences, and wants to help shape the next chapter of a rapidly growing wellness brand. SO GOOD SO YOU VALUES: At So Good So You, it is our mission to care for our bodies and the planet. We also believe that work should be enjoyable. We have a fun, high-performance environment rooted in doing more good together , celebrating curiosity , and focusing on what matters . This value set is the secret behind our incredible growth, amazing team, and why the future looks even brighter.

Requirements

• 5-7+ years of experience working in influencer, brand partnerships, or integrated marketing ideally within CPG, nutrition, or wellness industries.
• Proven ability to lead and scale influencer marketing programs, including paid and organic strategies.
• Hands-on experience owning brand partnerships end-to-end. You've identified opportunities, led outreach, negotiated terms, and seen campaigns from execution through measurement.
• Experience building or launching a partnerships function, or clear examples of owning new programs with minimal structure.
• Deep knowledge of trends, creator economy dynamics, and platform algorithms.
• Familiarity with influencer platforms/tools (i.e., CreatorIQ, Aspire, GRIN, Sprout Social, etc).
• Strong negotiation skills with experience in contract management for both influencer and partnership agreements.
• Demonstrated experience managing contractors, agencies, or vendor relationships.
• Experience defining and trackaging partnership KPIs including reach, engagement, co-brand conversion, and earned media value and the ability to translate those metrics into clear business impact and ROI storytelling.
• Excellent relationship-building and communication skills.
• Bachelor's degree in Marketing, Communications, or a similar field.

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