Consumer Insights Manager

About the role

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world. AI at SharkNinja At SharkNinja, we're building an AI-native culture. We're not waiting for the future; we're creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what's possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn't been invented yet, you'll fit right in. We're seeking an exceptional Consumer Insights Manager to join our high-performance team and make a massive impact. You'll play a critical role in ensuring the consumer's voice is at the center of every decision and be the driving force behind innovations that shape the future of our industry. At SharkNinja you'll not only work on products that revolutionize households but also grow in a culture of high performance and innovation. Your insights will directly shape the future of our products, ensuring the consumer always comes first. If you're ready to lead with confidence, influence at the highest levels, and make a difference every single day, we'd love to hear from you. Apply now and help us create what's next!

Responsibilities

• Shape Strategy at the Top: Present complex insights to SharkNinja executives, including the CEO, CCO, and EVPs, using expert storytelling to influence product development and marketing strategies.
• Be the Consumer Advocate: Identify unmet needs, observe the non-obvious, and guide early-stage product development to create groundbreaking innovations.
• Drive Innovation: Translate consumer feedback, including latent needs and dissatisfaction, into actionable recommendations that transform product features and offerings.
• Lead with Expertise: Operate autonomously as a Subject Matter Expert in consumer insights, synthesizing complex data into a clear, strategic narrative.
• Own Research Execution: Develop, manage, and execute research plans, ensuring they align with budgets and organizational goals.
• Develop an Unstoppable Team: Set up your team for success, and cultivate their ongoing growth and development.
• Desired Skills and Experience
• Insights Mastery: Deep expertise in qualitative and quantitative methodologies, with a track record of designing innovative research approaches.
• Executive Presence: Confidence and clarity when presenting insights to senior leaders, driving alignment across stakeholders.
• Early-Stage Vision: Experience shaping product directions in early development phases, balancing consumer needs with business opportunities.
• Strategic Mindset: Ability to balance big-picture thinking with attention to detail, synthesizing data from various sources into actionable strategies.
• Adaptability: Thrives in fast-paced, ambiguous environments, leveraging experience to create paths forward where none exist.
• Mentorship: Proven track record of cultivating talent, invested in team success and fostering the team's accountability
• Active Listener and Clear Communicator: Fosters teamwork, builds trust, clearly communicates insights-data and impact-and drives product improvements and marketing strategy based on consumer feedback and market needs.
• Time Management: Ability to set the team's direction to deliver on business asks as well as own research deliverables from end to end

Requirements

• Required: Willingness to be in-office 3 days a week to foster collaboration and impact.
• Bachelor's degree in Marketing, Psychology, or a relevant quantitative field.
• 5-10 years of consumer research experience, with CPG industry experience preferred.
• Expertise in methodologies such as Concept Testing, TURF, Pricing Sensitivity Studies, and Packaging Tests.
• Proven ability to moderate focus groups and conduct one-on-one interviews.
• Experience with IHUTs and online/in-store shelf assessments.
• Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
• The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirem

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