Marketing Manager, Advisor Enablement
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About the role
At Corebridge Financial, we believe action is everything. That's why every day we partner with financial professionals and institutions to make it possible for more people to take action in their financial lives, for today and tomorrow. We align to a set of Values that are the core pillars that define our culture and help bring our brand purpose to life: We are stronger as one: We collaborate across the enterprise, scale what works and act decisively for our customers and partners. We deliver on commitments: We are accountable, empower each other and go above and beyond for our stakeholders. We learn, improve and innovate: We get better each day by challenging the status quo and equipping ourselves for the future. We are inclusive: We embrace different perspectives, enabling our colleagues to make an impact and bring their whole selves to work. Who You'll Work With We tell the powerful story of how Corebridge makes it possible for more people and institutions to take action in financial lives - for their own and on behalf of others. Our team designs and executes advertising programs, internal and external communications strategies, and client and prospect engagement programs to showcase who Corebridge is to our customers, distribution partners and employees. Our team oversees brand positioning and strategy, digital and social media, employee and executive communications, media relations, industry research and thought leadership, product marketing, customer regulatory communications, and social impact and sponsorship programming. This role manages high-volume marketing support for financial professionals, executing B2C marketing strategies including email campaigns, workshop promotion, customization of marketing materials, etc., as well as, upholds strict regulatory and compliance guidelines within all functions. Key skills needed for this role are hands-on experience working witih Salesforce Marketing Cloud a plus. Demonstrated ability to read, interpret, and analyze instructions/ requests and execute with precision. Field Marketing team supports all 1100 advisors and their leadership with day to day marketing tasks. They also support the Relationship Management team and Communication Consultants. Job Duties & Responsibilities: Work within a fast-paced, highly collaborative team utilizing various tools to achieve work output, including email blast system, Salesforce, SharePoint, Adobe Professional, and Microsoft products. Manage high-volume marketing support for financial professionals, executing B2C marketing strategies including: Email Campaigns Workshop promotion Customization of marketing assets Daily questions and mailbox management Understand and promote all communications sent to participants, plan sponsors and consultants. Assist Field Leadership with plan sponsor communications and tools. Uphold strict regulatory and compliance guidelines within all functions. Manage day-to-day requests from financial professionals across the organization. Qualifications and Skills: Hands-on experience working with Salesforce Marketing Cloud a plus. Demonstrated ability to read, interpret, and analyze instructions/requests and execute with precision. Capable of identifying problems, gathering relevant data, analyzing facts, and drawing sound conclusions/solutions. Able to make informed recommendations that align with strategic goals. Resourceful and solution-oriented, with a track record of seeing requests/projects through from concept to completion. Proficiency in Microsoft Office product suite (Excel, PowerPoint, MS Teams, Word etc.) Confident in presenting ideas and information to all audiences including managers, internal customers and team members with clarity and impact. Exceptionally organized and self-driven with a strong sense of initiative and accountability. 2+ years of sales & marketing experience in a Client Services environment (B2C and B2B2C experience is a plus). Insurance & Financial background a plus; specifically in annuities, life insurance, retirement planning and wealth management.
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