Senior Counsel, Trademark & IP

About the role

ALO is seeking a Sr. Counsel, Trademark & IP attorney to help protect and grow our global brand portfolio. This role will report directly to the Director of Intellectual Property and will help lead day-to-day legal support for trademark strategy, clearance, prosecution, enforcement, and brand collaborations. The Sr. Counsel will also provide IP-adjacent legal support for contracts, employment, litigation, and general corporate matters where trademark and IP issues arise. We're looking for a practical, business-minded attorney who can balance risk and brand goals in a fast-paced, high-growth environment, and who enjoys building scalable processes, training, and playbooks that empower teams to move quickly.

Responsibilities

• Maintain and grow ALO's global trademark portfolio, including prosecution, maintenance, and enforcement across key jurisdictions.
• Provide clearance counseling for new products, campaigns, and collaborations, and partner with Creative, Marketing, Product, and Digital teams to drive timely, business-forward decisions.
• Manage trademark prosecution strategy and oversee filings, office actions, renewals, and global portfolio hygiene, while developing clear intake and prioritization processes.
• Help lead enforcement strategy for infringement matters, including demand letters, negotiation, settlement strategy, and escalation decisions, and coordinate with litigation counsel when disputes progress.
• Support ALO's global Brand Protection team with enforcement efforts related to anticounterfeiting, infringing product listings, domain disputes, and enforcement across online marketplaces, websites, and social media platforms.
• Advise on trademark and IP issues embedded in commercial agreements, including influencer/talent, sponsorships, collaborations, licensing, co-branding, and vendor contracts.
• Support product and creative teams with trademark and IP guidance for packaging, labeling, content, and asset usage, including appropriate notices and brand standards.
• Manage outside counsel budgets and performance, select and supervise vendors, and drive cost-effective outcomes.
• Track and report portfolio/enforcement metrics, and provide clear executive updates on risk, strategy, and outcomes.

Requirements

• Demonstrated ability to deliver practical, business-oriented counsel in a fast-moving environment; strong judgment and comfort balancing risk and brand priorities.
• Excellent written and verbal communication skills; strong project management and stakeholder management across functions.
• J.D. from a top law school and active bar membership in at least one U.S. jurisdiction (CA preferred)
• Experience supporting trademark and IP issues in fashion, apparel and luxury goods industries preferred.
• Track record of building scalable processes (intake systems, playbooks, trainings) that improve speed and consistency.
• For CA residents, Job Applicant Privacy Policy HERE .

Benefits

Additional Information

WHY JOIN ALO? Mindful movement. It's at the core of why we do what we do at ALO-it's our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That's the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.

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