Founding GTM & B2B Sales Lead

About the role

This is a rare opportunity to be the first dedicated GTM and B2B Sales hire at an early-stage healthtech startup based in Berlin. There is no playbook yet - you'll build it. If you thrive in zero-to-one environments, love owning the full commercial loop, and want your work to directly shape a company's growth trajectory, this role is for you. The company offers a data-driven, personalized health concierge platform - combining biomarker testing, personalized wellness plans, and 24/7 medical team access - targeting both individual users and employers/corporate wellness buyers across the DACH region and beyond.

Responsibilities

• Own the entire B2B revenue motion from day one: strategy, outbound, pipeline, and closing
• Identify and close partnerships with employers, insurers, clinics, and corporate wellness buyers
• Develop and execute the go-to-market strategy for B2B channels from scratch
• Negotiate pricing, packaging, and contracts directly with founders and executive stakeholders
• Build and manage a full end-to-end pipeline (outbound, inbound, partnerships) autonomously
• Feed real market signal back into product, pricing, and operations (voice of customer)
• Leverage a modern, AI-first sales tech stack to operate efficiently and at scale

Requirements

• Must-haves (dealbreakers):
• 2+ years closing complex B2B deals in the €10k-€500k+ range with a proven track record
• Background in healthtech, corporate benefits, insurance, or premium SaaS strongly preferred
• Native German and fluent English - German proficiency is mandatory, as most prospects are German-speaking
• Ability and willingness to work on-site in Berlin, Monday-Friday (in-person is non-negotiable)
• Eligible to work in Germany without visa sponsorship ( no visa sponsorship available )
• Demonstrated zero-to-one experience: you've built or grown something from scratch, not just scaled at a late-stage company
• Required skills & experience:
• Proficiency with a modern sales tech stack: Attio, HubSpot, Clay, Apollo, n8n, Lemlist, Notion, Linear
• Comfort operating as a founding seller or first AE in a founder-led sales environment
• Strong technical fluency - you build your own workflows and don't wait for ops support
• Experience negotiating directly with C-suite and founder-level stakeholders
• Experience or genuine interest in healthtech, corporate benefits, or insurance verticals
• AI-first sales workflow experience and data-driven selling approach
• Track record of using customer feedback to influence product and go-to-market decisions
• Compensation & Benefits
• Salary: €50,000-€60,000 all-in OTE (annually)
• Full-time employment contract
• Early-stage equity upside in a pre-seed funded healthtech company
• Direct impact on company direction - work closely with the founding team
• Location
• Berlin, Germany - on-site, Monday to Friday
• This is a fully in-person role; remote or hybrid arrangements are not available
• No visa sponsorship - candidates must already be eligible to work in Germany

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