Senior Manager, Brand Marketing

About the role

You'll be the architect of Turo's Canadian brand programs. Transform the way millions of Canadians think about car rentals while building Turo into a beloved household name. You'll be responsible for driving brand awareness, consideration, and adoption from coast to coast. This role will own end-to-end brand execution and ensure brand investment translates into measurable marketplace outcomes. This is a highly cross-functional role requiring strong strategic thinking, creative judgment, and analytical rigour.

Responsibilities

• Own and improve Canada's brand strategy across all channels. You'll partner closely with the global brand team to craft compelling positioning and messaging that resonates with Canadian travelers.
• Own and report on Canadian brand health metrics, set targets, and deploy budget across brand channels to maximize impact.
• Partner with media agencies to drive high-impact buys across TV, digital, out-of-home, social, and audio to amplify Turo's presence and ensure every dollar drives maximum reach.
• Architect breakthrough, integrated campaigns that capture attention and drive measurable business results. Own everything from strategy to launch; setting clear objectives, driving creative execution, allocating budgets across channels, and measuring impact.
• Capitalize on cultural moments and seasonal trends to create buzz-worthy campaigns that embed Turo into Canadian conversations.
• Manage creative workflows and creative output while coordinating internal and external creative teams & freelancers. Work closely with the global marketing team to ensure brand consistency and local relevancy
• Your profile
• At least 8+ years of experience in brand marketing. You have 4+ years in-house driving brand channels in a customer-facing B2C brand.
• Proven track record managing multi-million dollar brand budgets
• High creative judgment with experience leading agencies and campaigns
• Proven experience building campaigns that are built on deep customer insights and drive meaningful business results
• A natural flair for the unique, the buzz-worthy and the culturally relevant
• Executive presence with the ability to influence senior stakeholders and cross-functional partners
• Builder mindset, and you are comfortable creating structure, not just operating within it
• Highly valued experience
• High-growth startup experience; marketing an app
• Experience in the travel industry/travel marketing
• Tech-enabled marketplace experience
• Bilingual (English and French)
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