Social Media Manager

About the role

As Social Media Manager, you'll lead and elevate Mindvalley's social media presence across all platforms, driving engagement, growth, and brand consistency. You'll shape and execute strategy, manage a talented team, and ensure our content inspires and connects with a global audience.

Responsibilities

• Improve and execute Mindvalley's social media strategy in partnership with the Chief Growth Officer
• Oversee, brainstorm, and manage all content published on social channels
• Measure and report on campaign performance using the right metrics and analytics tools
• Stay ahead of social media trends and quickly implement new best practices
• Use and optimize tools like Agorapulse; introduce automation to streamline team workflows
• Collaborate with content strategists, campaign managers, copywriters, designers, and cross-functional teams
• Build and nurture relationships with industry professionals and influencers
• Continuously optimize every checkpoint on each platform for maximum impact
• What success looks like:
• Social media strategy is refined and delivering measurable growth in reach, engagement, and leads
• Content output is consistent, high-quality, and fully aligned with Mindvalley's brand
• Team members are clear on goals, empowered, and performing at a high level
• New trends and tools are identified and implemented, keeping Mindvalley ahead of the curve
• Strong cross-team collaboration and influencer partnerships are established

Requirements

• 5+ years in social media management, content strategy, or digital marketing
• 2+ years leading a social media team
• Proven results growing social channels for major brands
• Deep knowledge of Facebook, YouTube, Twitter, LinkedIn, Instagram, TikTok, and emerging platforms
• Mastery of social media algorithms, metrics, and optimization for reach, engagement, and revenue
• Experience with audience and persona research
• Strong project management, time management, and communication skills
• Problem-solving mindset and attention to detail
• Bachelor's degree in Marketing, Communications, or related field

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