Paid Search (SEA) Consultant
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Responsibilities
- Manage multi-market paid search and shopping campaigns for clients;
- Conduct keyword research and analysis to identify relevant search terms and opportunities for campaign optimisation;
- Lean into automation and use of data within campaigns, including utilising AI to improve performance;
- Create and optimize paid search campaigns across various platforms, such as Google Ads and Bing Ads;
- Monitor campaign performance, analyse data, and provide regular reports to clients, highlighting key metrics and recommendations for improvement;
- Stay up-to-date with industry trends and best practices in paid search advertising;
- Collaborate with cross-functional teams to ensure seamless execution of campaigns and alignment with client goals;
- Stay informed about changes in search engine algorithms and adjust strategies accordingly;
- Carry out technical analysis, content & authority analysis;
- Set up implementation plans and workflows;
- Respond to client (internal and external) briefs;
- Report on activity on weekly, monthly and quarterly basis;
- Have a direct client communication.
- WHAT YOU BRING
- Prior experience (at least 2 years) in managing and optimising paid search & shopping campaigns, preferably within a digital agency or similar environment;
- Strong knowledge of paid search platforms, such as Google Ads and Bing Ads;
- Experience with client communication;
- Excellent analytical skills and ability to interpret data to drive campaign optimisation;
- Ability to work collaboratively in a fast-paced, deadline-driven environment;
- Intermediate or higher proficiency in the use of Excel/Sheets and familiarity with Word/Docs and PowerPoint/Slides;
- Excellent time management and organisational skills with a high attention to detail;
- Ability to react quickly within a fast-paced environment;
- Coaching more junior team members is considered as a plus;
- Directly available to start working from our Skopje office;
- Full working proficiency in the English language;
Benefits
Additional Information
Paid Search (SEA) Consultant Skopje, hybrid D EPT® is a Growth Invention company built to help the world's most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We're 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021. JOB PURPOSE This role is part of our Technology Business Unit , based in the vibrant city of Skopje. Our modern office is home to a diverse and talented team of over 100 professionals across various disciplines, including experts in Technology, Data, Motion Design, Marketing, and SRE. Together, we focus on delivering cutting-edge solutions for some of the world's leading brands, such as Meta, TikTok, eBay, Netflix, Logitech, Philips, and more, while fostering an environment of global collaboration and innovation. Our team is a vibrant mix of talents, ranging from Creatives, Influencer Marketers, Brand & Content Strategists to Account Managers, Programmatic and Marketing Automation Consultants.Together, we blend imaginative storytelling and performance-driven strategies with cutting-edge technology to create engaging digital experiences that build lasting relationships with our clients.
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