Vice President - Global Brand Management & Guest Experience TRIBE, JO&JOE & Greet (F/M/X)

Responsibilities

• Brand Strategy & Portfolio Growth
• Define and continuously evolve brand positioning, target guest, and experience pillars
• Develop the 3-year brand roadmap and annual business plan in partnership with the SVP Brands
• Translate brand vision into scalable models that support rapid international growth
• Analyse performance data, market trends, and guest insights to shape future strategy
• Develop clear business cases for brand initiatives, renovations, and concept evolution
• Present brand strategy, performance insights, and growth plans to senior leadership and owners
• Partner with Development teams to ensure new projects are on-strategy and commercially sound
• Commercial & Operational Performance
• Drive improvements in hotel performance through product, experience, and operational alignment
• Understand and influence P&L drivers linked to design, F&B, talent, programming, and spatial planning
• Partner with regions to raise compliance, quality, and guest experience execution
• Identify where investment is required and build the case for product enhancement
• Monitor brand performance scorecards globally and define corrective actions where needed
• Social Spaces, F&B & Programming
• Position F&B and programming as central engines of guest attraction and revenue
• Shape how hotels attract non-resident guests and integrate into local communities
• Develop concepts, rituals, and partnerships that create daily energy in social spaces
• Ensure spatial design and operational practices enable interaction and vibrancy
• Hotel Openings & Field Engagement
• Build strong relationships with key GMs and regional teams to embed brand mindset
• Create practical tools and communication platforms that bring the brands to life for operators
• Design & Product Direction
• Guide the evolution of design strategy with DT&S to protect the brands' social DNA
• Influence layouts, OS&E, and standards to support guest flow, interaction, and experience
• Ensure design decisions are commercially and operationally viable at scale
• Marketing, Voice & Partnerships
• Partner with Brand Marketing to ensure storytelling matches the lived hotel experience
• Contribute to visual identity, content strategy, and guest touchpoints
• Act as spokesperson for the brands with owners, media, and partners
• Develop cultural and commercial partnerships that enhance relevance and visibility
• You are a lifestyle hospitality leader with deep operational credibility and strong brand instinct.
• You understand how:
• Design influences behaviour
• F&B drives both atmosphere and revenue
• Programming builds loyalty and local relevance
• Culture can be scaled without losing authenticity
• Brand decisions impact P&L performance
• You are comfortable moving between hotel floors, owner meetings, design reviews, and executive presentations.
• You speak the language of operators, designers, marketers, developers, and owners with equal confidence.
• Experience & Profile
• 15+ years in hospitality across brand leadership and operations
• Strong experience in lifestyle-led hospitality concepts
• Proven ability to build and scale brand strategy with commercial results
• Solid financial acumen and understanding of hotel P&L dynamics
• Experience working across international markets
• Exceptional communication, influence, and storytelling skills
• Fluent English required
• 💡 Why join us?
• And what are our commitments?
• To the world
• Accor is committed to the world around us, with a strong employer culture focused on the development of our 300,000 talents.
• We adopt a continuous improvement approach to reduce the environmental impact of digital across all our projects.
• To your career
• We enable all our employees to maintain a healthy work-life balance and give them the means to shape their working environment in their own image.
• Dedicated Talent Management, continuous improvement, and training and development paths are defined both individually and collectively so that we can grow together, every day.
• Concretely, at Accor:
• Remote work possible several days per week from France and flexible working options: work from home, our offices, or even our hotels and coworking spaces thanks to Worklib.
• And also,
• ALL - Heartist® program: preferential rates and flash offers for unforgettable stays and experiences across all our Accor locations and with our partners worldwide.
• Heartist® for Good volunteering program: 1 day offered during your wo

Benefits

Additional Information

This is a senior global brand leadership role responsible for shaping how three of Accor's fastest-growing brands feel, perform, scale, and evolve across the world. You will lead the end-to-end guest experience vision - from positioning and design to F&B, programming, culture, and operational execution - ensuring that every property delivers both brand energy and commercial performance . This role sits at the intersection of: Brand strategy Guest experience Operations Design F&B Development Owner relations Portfolio growth You are not here to manage standards. You are here to build living brands at global scale .

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