Director, Comms Strategy

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Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast. Job Summary This job is responsible for developing the company's strategy and leading key strategic initiatives. It involves evaluating mergers and acquisitions, guiding business development, and advising on strategic actions. It manages business modeling and long-range planning, assesses economic viability, and directs environmental scans for strategic positioning. Job Description Why this role exists Xfinity Creative is building a modern communications planning capability within our in-house agency to ensure campaign ideas travel coherently across channels and customer journeys. The Director, Comms Strategy owns the Communications Strategy discipline across Xfinity Creative, operating horizontally across pods and campaigns. This role sits at the intersection of creative development and macro communications planning, accountable for defining how campaign ideas translate into cross-channel systems. As a senior Communications Strategy lead across Xfinity Creative, the Director establishes the comms architecture that allows one idea to show up consistently and effectively across touchpoints, identifies fresh & bold opportunities for the brand to show up, and drives innovation in our campaign channel creative thinking. You should be as comfortable with challenger brand thinking as classic comms approaches. This role operates across pods, leading Comms Strategists embedded within pods and setting standards, frameworks, and ways of working across the organization as well as establish effective cross-functional collaboration, while directly shaping priority campaigns. This is not a media role . Establish & grow the discipline Own the Communications Strategy discipline across Xfinity Creative Accountable for maintaining and operationalizing the standards, frameworks, and tools for Communications Strategy across XC, in partnership with the Executive Director, Creative Strategy. Guide and develop comms strategists within pods. Identify opportunities to improve how campaigns scale across channels and customer journeys. Comms Strategy Define with Creative Strategy and creative leads to translate campaign ideas into campaign ecosystems and fresh, channel-native activations. Co-develop channel-native ideas with creatives: bring platform behaviors, formats, best practices and audience context into concept development, helping teams get to ideas, not just adaptations. Stress-test and sharpen executions early: ensure the campaign idea holds up across touchpoints (social, OLV, audio, OOH) and identify where the idea needs new mechanics to travel. Set direction for how channels are used creatively across campaigns in new, imaginative ways of how to use channels, find unconventional ones, and partner with Comms Planning + Media to make this possible. Bring deep understanding of partner ecosystems, emerging platforms and the spaces where our audiences spend time to creative teams to spark new thinking. Cross-Functional Collaboration: Serve as the senior Communications Strategy lead partnering with Comms Planning + Media. Ownership across Pods of aligning campaign messaging with media placements, audience mindset, and platform behaviors, ensuring creative and media decisions reinforce each other. Accountable for translating EBI insights, creative effectiveness signals, and cross-channel performance into actionable comms strategy decisions, recommendations, and future campaign guidance across the channels. Shape the marketing communications agenda across pods, ensuring campaign activity is connected and cohesive across the pods - being the 'ground-up' voice that drives marketing alignment. What good looks like With every campaign: one idea, many expressions, coherent across channels and journeys. Cohesive and connected campaigns across the marketing activity. Improved performance of creative assets within channels. A supported, high performing Comms Strategy team. Ideal background 10+ years in comms planning / comms strategy , ideally in an in-house agency and/or creative agency environment. This is not a media role. Strong cross-channel fluency and ability to systematize (framework builder). Confident collaborator with creative teams; clear communicator and presenter. Consistent exercise of independent judgment and discretion in matters

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