Product Marketing Lead (SaaS)

Responsibilities

• Own and evolve product positioning, messaging frameworks, and value propositions
• Plan and execute go-to-market strategies for new features, launches, and product updates
• Develop compelling customer-facing content including website copy, sales decks, product pages, and launch materials
• Translate technical and AI-powered capabilities into clear, differentiated customer value
• Partner closely with Product, Sales, and Marketing to align roadmap, messaging, and enablement
• Support Sales with training materials, battlecards, and enablement assets
• Conduct ongoing competitive and market research to inform strategy and positioning
• Required Qualifications
• Proven experience in Product Marketing within a SaaS environment
• Strong track record as a hands-on contributor who can both own strategy and execute deliverables
• Exceptional writing, storytelling, and communication skills
• Experience collaborating closely with Product and Sales teams
• Non-negotiable: Prior experience working fully remote, fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana, or similar), and experience working with US- or UK-based companies. Candidates without this background will not be considered.

Requirements

• Experience marketing AI-powered or highly technical products
• Background in B2B SaaS, preferably in growth-stage companies
• Experience supporting Sales-led, Product-led, or hybrid GTM motions
• Exposure to agency environments or content-heavy marketing roles
• Tools & Technology
• Collaboration & Documentation: Slack, Google Workspace, Notion
• Project Management: Asana, Jira (or similar)
• CRM & Sales Enablement: HubSpot, Salesforce
• Analytics & AI Tools: Google Analytics, AI-assisted productivity and research tools
• Please NOTE
• We connect top talent with vetted employers, competitive pay, and real growth opportunities.

Benefits

Additional Information

Join Hire Hangar and work with fast-growing global companies while building a long-term, remote career. Job Title Product Marketing Lead (SaaS) Location Remote Time Zone US Time Zones (EST-PST) Role Overview We are seeking a Product Marketing Lead to own and execute positioning, messaging, and go-to-market strategy for a B2B SaaS product portfolio. This is a hands-on role for a strategic marketer who enjoys writing, launching, and enabling cross-functional teams. The ideal candidate has strong SaaS experience, can simplify complex product capabilities (including AI-driven features), and thrives in a fully remote, execution-focused environment.

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