Digital Marketing Manager

Responsibilities

• Digital Marketing Strategy
• Develop and implement digital marketing strategies to drive student recruitment and brand visibility.
• Plan and manage marketing campaigns across multiple digital channels.
• Monitor market trends, competitor activities, and industry developments.
• LeadGeneration & Student Recruitment
• Generate quality leads and enquiries through digital platforms.
• Manage and optimize online advertising campaigns, and social media advertising.
• Work closely with admissions and academic teams to support student recruitment goals.
• Content & Social Media Management
• Create and oversee engaging content for websites, social media platforms, email marketing, and other digital channels.
• Manage the institute's social media presence and online reputation.
• Coordinate with external agencies, designers, and content creators where required.
• Website & SEO
• Maintain and update the institute's website to ensure accuracy and user-friendliness.
• Updating of website to adhere to the latest Edutrust framework.
• Implement SEO strategies to improve search engine rankings and website traffic.
• Monitor website performance and recommend improvements.
• Analytics & Reporting
• Track, analyse, and report on campaign performance and key marketing metrics.
• Use data insights to improve campaign effectiveness and return on investment (ROI).
• Prepare regular marketing reports for management.
• Compliance
• Ensure marketing materials and campaigns comply with relevant Singapore regulations, including PEI advertising guidelines and data protection requirements under the Personal Data Protection Act (PDPA).
• Involvement for Edutrust renewals and compliance.
• Others
• Leading and managing the Digital Marketing Team
• Ensure timely event turnaround and coverage
• Liaising with vendors for website, print and other relevant
• Working with teams from China and overseas
• Managing artwork requests for the team
• Assigning and delegating work to team members
• Ideation and video content creation
• Marketing budget tracking
• Task tracking using Asana
• Any other relevant duties

Requirements

• Education & Experience
• Diploma or Degree in Marketing, Business, Communications, or a related field.
• Minimum 3-5 years of experience in digital marketing.
• Experience in the education sector or student recruitment will be an advantage.
• Skills & Competencies
• Strong knowledge of social media platforms, SEO, SEM, and social media marketing.
• Excellent content writing and communication skills.
• Strong analytical and project management abilities.
• Ability to work independently and lead multiple team members and projects simultaneously.
• Comfortable working with students and appearing on-site for shoots and event coverage
• Ability to collaborate effectively with internal stakeholders and external partners
• Fluent in both English and Mandarin (spoken and written) to engage diverse audiences and stakeholders
• Creative, proactive, and able to manage multiple projects in a fast-paced environment
• Immediate availability or short notice will have an advantage

Additional Information

Established in 2001, Nanyang Institute of Management ("NIM") is a forward-lookingpremier education provider in the region. At NIM, we focus on "NurturingToday for Tomorrow" with a student-centric culture that places learningneeds above all else. We pride ourselves on the ability to offer an environmentthat is geared towards achieving academic and teaching excellence whilenurturing our students as a whole. We have anexciting career opportunity for the position of Digital Marketing Manager andinvite industry professionals to join us in our mission.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at NANYANG INSTITUTE OF MANAGEMENT PTE LTD? Share your experience