Senior Data Analyst - Betty CA

About the role

Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming. Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry. Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else. Our Values: We are honest - we value honesty in all aspects. Bring the Olives - we offer premium customer experience. Think Big - we believe in always striving for more.

Responsibilities

• Conducting ad-hoc analysis based on the Business Operations team demand
• Proactively analyzing player behavior to identify trends, patterns, and opportunities for business growth and to enhance player experience
• Providing clear recommendations to the business based on structured insight and an understanding of how those recommendations impacts players
• Collaborating with cross-functional teams to deeply understand business problems to drive the best impact
• Helping to monitor business critical KPIs to track the success of initiatives and identify areas for improvement
• Create new ways measure value, constantly enhancing the way we use data to drive our strategy
• Work with the wider BI and data teams to ensure we have all relevant data and dashboards available to constantly improve the level of Insight provided
• Staying informed about industry trends, best practices, and emerging technologies in data analysis and applying them to improve our analytics capabilities
• Strong communication skills with the ability to explain complex analysis to a wide range of stakeholders

Requirements

• Previous iGaming/online casino experience is an advantage
• Strong SQL skills for data manipulation and analysis
• Proficient with Excel
• Knowledge of Tableau is an advantage
• Experience working with large datasets and performing exhaustive data analysis
• Excellent communication skills with the ability to present findings and recommendations to both technical and non-technical stakeholders
• Proactive problem-solving skills, with the capability to anticipate

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