Influencer Marketing & Content Specialist

About the role

Part of the Canadian Tire family is Sports Experts. Your Sports Experts! Built on more than 50 years tradition on customer focus, Sports Experts is headquartered in Laval, Quebec. Sports Experts is proud to promote a wide selection of sports equipment, clothing and footwear of renowned and exclusive brands. By joining Sports Experts you will appreciate to work with an experienced team that will welcome you. We are the destination to Stay fit. Live well. Our Commitment to Diversity, Inclusion and Belonging We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better. . Accommodations We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.

Responsibilities

• Both a strategist and an operational lead, this role designs and deploys influencer, public relations, and experiential ecosystems that generate measurable value for campaigns, partners, and sponsorships, while ensuring a consistent and distinctive brand voice across all touchpoints.
• Reporting to the Partnerships Manager , this role is responsible for designing, orchestrating, and optimizing high‑performance integrated strategies, in collaboration with internal teams, partner agencies, and talent.
• Define, lead, and evolve the influencer marketing strategy in close alignment with content and social media strategies, based on business objectives.
• Co‑build activation plans with agencies and internal teams (Social Media, E‑commerce, Sponsorships, and Campaigns), including integrated briefs, messaging, formats, products, KPIs, deliverables, and amplification scenarios.
• Oversee the delivery of content (video, social, UGC, storytelling), ensuring native platform performance, editorial consistency, and strong potential for reuse and omnichannel amplification.
• Contribute to the deployment and value creation of major sponsorship campaigns through an omnichannel approach.
• Work in ongoing collaboration with the Social Media team to ensure editorial alignment and maximize organic and paid reach.
• Define public relations priorities based on key marketing moments, launches, campaigns, products, and sponsorships.
• Work closely with Social Media teams to identify PR content with strong social deployment potential and plan its omnichannel adaptation.
• Define, track, and analyze KPIs across influencer, PR, and event initiatives , formulate recommendations, and document learnings.
• What you bring
• 3+ years of experience in influencer marketing, public relations, or agency environments .
• Experience working with talent, creators, or brand ambassadors (asset).
• Bachelor's degree in Marketing, Communications, or Public Relations .
• Bilingual (French / English)
• Strong expertise in influencer marketing, public relations, content, and brand activation , with a strong performance‑driven mindset.
• Proven ability to manage complex initiatives in a matrixed environment .
• Excellent relationship‑building, negotiation, and partner‑management skills.
• Strong analytical capabilities: ability to translate business objectives into clear, measurable, and actionable strategies .
• Excellent understanding of social media dynamics and content amplification .
• Strong interest in sports, athletes, and sports communities .
• Leadership and autonomy.
• Attendance at the Laval office is required 4 days a week.
• We're always looking for great talent! In addition to competitive pay, we offer:
• Comprehensive benefits and retirement programs
• Performance incentives, Continuing Education Programs
• Other perks to support your well-being
• Career growth opportunities and product discounts
• #LI-MM2
• This posting represents an existing vacancy within our organization.
• We may use artificial intelligence tools as part of our recruitment process to assist in the initial screening of resumes. All hiring decisions, including candidate evaluation, selection, and disposition, are made by human recruiters.

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