Sr Product Manager Digital

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Sr Product Manager Digital The Sr Digital Product Manager is responsible for defining the roadmap for continued expansion of services in the digital channel for all ACE markets, products and services and creating the strategic and tactical goals and objectives for the eBusiness team. This position will be responsible for the product vision and high level priorities, communicating the product vision, strategy and direction to the creative & development teams. This position requires a high degree of skill and experience in converting high level priorities into user stories in order to ensure shipping the right product to our members, aligning with business goals and objectives. Create and implement all strategic initiatives to ensure achievement of company goals for designated products. Lead the process of overall prioritization (based on data/insights), defining & setting business & user requirements, and analyze & report on performance to business partners and as a source for inspiring optimization. Web development projects are very dynamic and always time-sensitive. It is critical to maintain clear vision of priorities and deliverables required and identify risks and issues as well as options and solutions. Job Duties Create and implement all strategic initiatives to ensure achievement of company goals for assigned products. Responsible for developing innovative and creative solutions that meet existing market needs, increase the value of current products and/or introduce new product/service opportunities. Utilize trends, developments in the market place and quantitative and qualitative insights to shape product and service offerings. Manage the development/enhancement of products and programs including research, analysis, proposals, testing and product introduction. Determine priority of initiatives through the evaluation of financial and competitive impacts compared to technical effort to deliver. Convert high level priorities into possible user stories. Create acceptance criteria for user stories in the backlog. Groom stories with the development team that result in detailed user stories which may include some or all of the following supplemental information, as applicable: business process flows, data flows, sequence diagrams, activity diagrams. Prioritize the product backlog. Lead the process of setting business requirements and project goals for overall functionality and navigation. Act as project manager in the implementation of all strategic initiatives for assigned product line. Ensure the timely and efficient completion of projects. Oversee and evaluate progress against targeted goals and make adjustments to attain assigned objectives. Collaborate with content management, user experience, and creative teams to define product and feature specifications, working with Design & UX teams to develop Design & prototypes utilizing insights from usability testing and user research as necessary. Draft and manage implementation schedule, and set key milestones and deliverables and manage Product Roadmap. Attend team stand-ups and retrospectives. Facilitate iteration planning meetings. Escalate risks and issues through team meetings, formal and informal. Determine the next build to release & write release notes. Monitor crash reporting, convert crashes into stories and escalate as necessary to resolve and maintain a high service level. Work with multiple areas of the organization to ensure the development, execution, and success of all product line initiatives. Particular focus on partnering with Club senior managers to determine business opportunities and integration needs of the product line with the Club's MRM strategy. Includes monthly stakeholder meeting and presentations as well as detailed roll-out communication plans for new, significant products to ensure all areas of the business, including customer service and the help desk, are familiar with the new product so that a high-level of service can be provided to members. Identify new online product opportunities and set product road maps. Determine and direct how strategy fits with overall distribution strategy of the Club. Lead and manage PDLC effort for assigned digital products. Maintain a high level of skill and current knowledge of product line and apply knowledge in proposing and directing the development of product initiatives. Create a quality assurance (QA) plan and assist with the testing of product prior to launch. Cultivate and manage relationships with external vendors, partners, and resources in the development of products. Perform all other duties as assigned. The product manager maintains the strategic vision with input from key executive stakeholders. Makes critical decisions on project to project basis to support shorter term tactical goals. Determines solutions based on the project constraints (schedule, scope, or resources) in order to meet critical deadlines. Makes tactical decisions and strategic decisions independ

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