Product Marketer - NYC

About the role

We're looking for a hungry, AI-native Marketer to help us cut through the noise and build on Sequence's presence in the market. This role includes demand gen, producing creative written and visual content and product marketing. You'll translate our product usp into creative linkedin, blog and email content, and drive inbound pipeline through events and strategic partnerships . This is a hands-on execution role. You need to have a strong pulse on our market, be able to diagnose what moves the needle for growth at each stage of the funnel, beyond just headline metrics, and exercise creative flair in execution. You'll work directly with our leadership team to launch products, tell our story through case studies, white papers and blog content, and find new creative ways to reach Finance leaders at fast-growing B2B companies. The ideal person for this role sees AI as a force multiplier. You're the type of person who builds automated content engines, uses Claude to write in multiple brand voices, and leverages Cursor to ship landing pages without waiting on engineering. You get more done in a week than most marketers do in a month. You don't necessarily have to have formal/traditional marketing experience for this role, but a sense of taste and storytelling are essential. For this role, we're looking for an extremely high-agency, creative generalist. Nothing is outside of your remit. You come up with an idea and execute it within days.

Responsibilities

• Drive creative campaigns that generate inbound
• Own end-to-end campaign execution for product launches, thought leadership initiatives, and content plays
• Develop and execute 2-3 high-impact campaigns per quarter that drive measurable inbound pipeline
• Build creative assets (copy, basic design, social content) and coordinate with our design engineer for more complex work
• Test unconventional channels and tactics to reach our target audience of Finance leaders
• Develop a deep context for the market we're operating in and find creative ways to stand out and differentiate.
• Execute on high quality Finance events in conjunction with our partner ecosystem
• Build AI-powered marketing infrastructure
• Create automated content engines that generate personalized materials at scale (e.g., solution pages for different verticals, email sequences, social content)
• Leverage AI tools (Claude, GPT, Cursor, workflow automation) to dramatically increase output without sacrificing quality
• Build and maintain marketing assets, landing pages, and campaigns with minimal engineering support
• Stay on the cutting edge of AI marketing tools and find creative applications for our use cases
• Craft compelling product narratives
• Translate technical product features into customer benefits that resonate with finance teams
• Write copy for launches, campaigns, website pages, and sales enablement materials
• Work closely with our founder to refine messaging and positioning as we evolve
• Enable our sales team with clear, compelling materials that help them win deals
• Partner across product, engineering, and sales
• Work with product and engineering to identify growth opportunities that live in the product itself (referral programs, viral loops, in-product campaigns)
• Collaborate with sales to create assets and campaigns that accelerate inbound pipeline and make their lives easier
• Bridge the gap between what we're building and how we tell that story to the market
• Identify creative ways to turn product features into growth levers
• Experiment and iterate rapidly
• Find ways to stand out and take a different path to our competitor set.
• Track performance metrics and quickly pivot based on what's working
• Test new channels, formats, and messaging to find what resonates with our audience
• Document learnings and build a playbook for repeatable growth
• This may be a good fit if
• You have 2-4 years of marketing experience, ideally in B2B SaaS or fintech environments
• You're genuinely excited about AI tools and already use them exten

Additional Information

About Sequence If you join Sequence, you'll help build the platform that lets companies get paid - we're already processing $1bn+ in annual invoice volume and growing fast. We're building the AI-powered revenue platform for modern finance teams, replacing fragile spreadsheets and legacy systems with software their teams love using. Cognition, incident.io, MoonPay, and 100+ other high-growth companies trust us to handle their entire revenue cycle across quoting, billing, and revenue recognition. Founded by repeat entrepreneurs, we hit 10x ARR growth last year and just closed a $20M Series A led by 645 Ventures, alongside a16z and exceptional founders and CFOs from companies like Decagon, Klaviyo and Wise. What's it like to work at Sequence? Small team, big opportunity, real ownership. You'll do work that matters, have direct access to customers, and grow alongside the company. If you want to do the best work of your career at a company that's scaling fast, we'd love to meet you.

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