Director of Events

About the role

Lawn Club is seeking a high-caliber Director of Events to lead our robust event sales and production business. This is a "heavy-hitter" role for a seasoned professional who thrives at the intersection of highlevel commercial strategy and meticulous operational execution. In the two-plus years since Lawn Club's opening, our event business has grown rapidly. We now host 1,200+ events annually, ranging from complex corporate experiential activations to high-touch milestone social events. In this role, you will steer the department driving that exciting growth. You'll be a "player-coach" - overseeing a multi-disciplinary team while also selling directly to clients, particularly for the larger and more complex events that are drawn to Lawn Club for our unique offering. ESSENTIAL RESPONSIBILITES & QUALIFICATIONS Department Leadership: Architect and manage a multi-disciplinary team - including Sales, Coordination, and Operations - overseeing the full talent lifecycle from recruitment and training to strategy and execution. Direct Selling: Develop relationships with top clients and sell-in large-scale and other revenuedriving events throughout the year. Strategic Sales Management: Own an eight-digit annual team revenue target by driving outbound prospecting, implementing KPIs, and engineering new market-responsive event offerings and sales collateral. Revenue Optimization: Maximize per-event profitability through bespoke upselling and crossselling strategies, while collaborating with leadership and marketing to refine and promote Lawn Club's competitive positioning. Operational Mastery: Oversee the technical execution of 1,000+ annual events, ensuring "whiteglove" standards through precise Runs of Show, floorplans, catering logistics, and vendor management. Execution & Compliance: Manage the end-to-end "nitty-gritty" of event logistics, including client budgets, timelines, insurance (COI), and NYC-specific permitting processes. Client & Agency Relations: Cultivate high-level partnerships with corporate clients, event agencies, and milestone event planners to build long-term brand loyalty and retention. Executive Reporting: Act as a strategic partner to company leadership, providing real-time datadriven reports on sales performance, client satisfaction, and operational improvements.

Requirements

• Experience: 7 to 10 years of leadership in event sales and production within high-volume environments, with a proven track record of managing $10M+ in annual revenue.
• Market Mastery: Deep expertise in the New York City hospitality landscape, including large-scale experiential agencies, corporate meetings, and high-touch social markets (e.g., Bar/Bat Mitzvahs).
• Operational Depth: Comprehensive knowledge of complex event production, including technical floorplans, A/V, custom build-outs, and sophisticated catering service standards.
• Leadership: 5+ years of experience managing multi-disciplinary teams.
• Business Acumen : Expertise in budget management, contract negotiation, and the use of CRM tools (Tripleseat preferred) to drive data-driven sales strategies.
• NYC Regulatory Knowledge: Proficient in navigating New York City permitting, TPA requirements, and insurance (COI) compliance
• ABOUT YOU! | KNOWLEDGE, EXPERIENCE AND SKILLS
• Flexible self-starter with attention to detail who can work in a fast-paced environment and support multiple projects at once
• Passionate, creative, entrepreneurial, and dedicated to success
• Ability to routinely shift focus from the macro to the micro throughout the day
• Strong organizational and time management skills
• Excellent communication and interpersonal skills (verbal, non-verbal, and electronic)
• A passion for events and creating memorable experiences
• Genuinely friendly interpersonal skills
• Excited about the opportunity to grow a business in a startup-style work culture
• Not afraid to roll up sleeves and do what needs to be done to get the job done
• PHYSICAL REQUIREMENTS
• Ability to perform the essential job functions consistently safely and successfully with the ADA, FMLA and other feder

Benefits

Additional Information

ABOUT LAWN CLUB Lawn Club is an exciting competitive socializing destination in the Seaport. Positioning itself as "New York's Leisure Headquarters," Lawn Club features indoor and outdoor rentable gaming lawns in a massive 25,000 square foot venue, along with amazing cocktails and a streamlined menu of tasty bites. Designed to deliver the ideal atmosphere for hanging out with friends, each rentable lawn at Lawn Club comes with a full complement of popular lawn games - including bocce, cornhole, croquet, ladders, kan jam, beersbee and lawn pong - along with big-screen TVs for sports enjoyment, courtside F&B service, and dedicated "Lawncierges" to help with all gaming needs. Lawn Club is focused on fun and appeals to a variety of audiences: from twenty-somethings looking for an exciting night out, to corporate event planners, to anyone looking for a great event venue for their next social gathering.

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