Sr. Manager, Localization and Content

Responsibilities

• Localization Strategy & Operations
• Stay current with emerging translation technologies (e.g., AI/MT, LLM-powered workflows) and evaluate their application to improve speed, quality, and cost efficiency.
• Design and implement optimal localization frameworks, guidelines, and workflows to drive operational excellence and scalability.
• Drive scalability and efficiency across localization operations through automation and best practices.
• Apply best practices from content and campaign operations to improve planning, throughput, and execution efficiency.
• Manage the localization budget, including forecasting, planning, and ongoing cost optimization.
• Track and report on spend across languages, vendors, and content types, ensuring alignment with business priorities.
• Identify and implement cost-efficiency opportunities through technology workflow improvements, and vendor strategy.
• Establish clear ROI frameworks for localization investments and drive accountability against financial targets.
• Ensure all site content complies with global, regional, and country-specific regulations and standards across markets.
• Partner with Compliance teams to stay current on regulatory changes impacting digital and e-commerce content, and implement necessary updates.
• Vendor Management
• Manage and scale relationships with external localization vendors, including LSPs and contractors.
• Establish vendor performance metrics (e.g., quality, turnaround time, cost efficiency) and conduct regular business reviews.
• Drive vendor optimization strategies, including consolidation, onboarding, and continuous improvement initiatives.
• End-to-End User Journey Localization
• Report relevant localized experiences across the full customer journey including ownership of CMS-driven localization workflows.
• Partner with Product, Marketing, and Regional teams to embed localization early in the development lifecycle and ensure efficient CMS content workflows for localization.
• Identify and resolve localization gaps impacting user experience or conversion.
• Knowledge, Skills & Abilities
• Required
• Proven experience leading multiple operational teams in a fast-paced, rapidly evolving cross-functional initiatives from planning through execution.
• Deep understanding of content lifecycle management, including planning, production, QA, publishing, and performance tracking.
• Strong understanding of translation quality frameworks, tools, CMS platforms, and vendor ecosystems.
• Data-driven mindset with ability to define success metrics, analyze performance, and optimize outcomes.
• Proven ability to build scalable processes, playbooks, and operational frameworks that can be applied across different functions.
• Strong stakeholder management skills, with the ability to align diverse teams around shared goals and timelines.
• Equipment Knowledge:
• Experience with Microsoft Office Suite (Word, Excel, PowerPoint)
• Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred
• Experience Requirements:
• Generally requires 10+ years of experience in localization, translation, or content operations with at least 3 years in a leadership role.
• Education Requirements:
• Bachelor's degree in business, technology, or a related field or equivalent experience.
• #LI-ME1

Benefits

Additional Information

Job Summary We are seeking a strategic Senior Manager, Localization and Content to lead and scale iHerb's global localization function across a rapidly expanding footprint of 36+ languages. The ideal candidate will ensure that localized experiences are not only linguistically accurate and culturally relevant, but also aligned with applicable regulatory standards across all markets, and bring a strong understanding of content and campaign operations to drive efficiency and execution excellence. This role will be responsible for overseeing translation operations, ensuring high translation quality, managing end-to-end localized user journeys. The ideal candidate brings a strong blend of operational excellence, linguistic expertise, and cross-functional leadership.

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