Head of Brand and Product Marketing

Responsibilities

• Partner with the Brand Director and Commercial leadership to translate long-term brand strategy into annual marketing priorities, product launches and commercial activation plans.
• Own the execution of product positioning across the portfolio, ensuring all propositions align with the wider Brand Strategy and commercial objectives.
• Develop and own clear propositions, audience definitions, value statements and reasons to believe for every product and category.
• Lead go-to-market planning and launch execution for major product launches, driving alignment across brand, commercial, performance and product teams to deliver measurable impact.
• Translate customer, category and behavioural data into insight-led proposition development, continuously improving conversion, premium product adoption and customer lifetime value.
• Build and embed the Brand & Product Marketing operating model and frameworks, supporting the wider Brand function.
• Partner closely with commercial teams to identify growth opportunities, support premiumisation and strengthen the commercial effectiveness of product marketing activity.
• Help build and develop the Brand & Product Marketing capability, creating the processes, frameworks and ways of working that enable the function to scale.
• Lead the planning and execution of integrated brand and product marketing campaigns in partnership with the Brand Director.
• Use data and commercial performance to optimise marketing effectiveness and inform future investment decisions.

Requirements

• Proven experience developing product positioning, value propositions and go-to-market strategies that have delivered measurable commercial growth.
• At least 5 to 8 years' experience in product marketing, brand marketing or category management within a commercially driven organisation.
• A strong track record of leading large-scale, integrated brand campaigns with significant marketing budgets, demonstrating clear ROI and commercial impact.
• Experience managing substantial marketing investment, including budget ownership, performance measurement, optimisation and reporting.
• Strong analytical capability, using customer insight, market research and behavioural data to shape strategy and measure campaign effectiveness.
• Experience working closely with Product, Commercial, Sales and Marketing teams to successfully launch and scale products or services.
• A hands-on approach, comfortable moving between strategic planning and execution in a fast-paced, high-growth environment.
• Experience developing marketing frameworks, governance and best practice across teams.
• Excellent stakeholder management skills, with the confidence to influence senior leaders and cross-functional teams.
• Experience working with high-profile talent or brand ambassadors would be highly desirable.
• What you will get
• Exclusive staff discounts
• Private healthcare
• Birthday day off
• Pension scheme
• Unique bonus scheme
• Cycle to work scheme
• Access to retail discounts
• Staff socials and events
• State of the art PW Campus
• WFH on Fridays
• Refreshments on-site
• REF-229 515

Additional Information

Protein Works is hiring a Head of Brand and Product Marketing. Reporting to the Brand Director, this newly created role will lead the Brand & Product Marketing function, translating the overarching Brand Strategy into commercially effective product propositions, go-to-market execution and integrated campaigns that drive measurable growth. This role sits at the intersection of brand and commercial growth, helping attract new customers, maximise the impact of our product launches, and drive demand across the business. It's an opportunity for a commercially minded marketer to bring our brand strategy to life through compelling brand & product marketing and shape how our products go to market, how our products win with customers, and how marketing drives measurable growth. This is also a genuine opportunity to build. If you enjoy connecting products to customers, obsess over brand and product marketing, thrive on ownership, and want to build a best-in-class product marketing function with measurable business impact, we'd love to hear from you. About Protein Works Protein Works is a high-growth DTC nutrition brand with a clear mission: help people live healthier, happier lives through the power of nutrition. We are growing, investing and hiring with purpose. If you want to join a business with the energy of a challenger and the foundations of a market leader, this is the right moment to do it.

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